The Association of Magazine Media

Friday October 9, 2015

 The MPA Daily News Roundup will return on Tuesday, October 13, 2015.
Have a safe and happy holiday.

Magazine Media People on the Move ReCap
Announced this week: New chief digital officers Condé Nast International and Trusted Media Brands, a new deputy editor at Businessweek, a new CEO at Omeda, promotions and moves at XO Group, Mashable, Net-A-Porter, Niche Media.
Top Magazine Reading Apps in Google Play Stores
If you own an Android tablet or Smartphone, using it to read magazines would be putting it to the best use. Such devices seem better suited for reading magazines. Play Store is full of such types of apps, thus the importance of evaluating them properly to identify the best...
Time Inc. Sign Heads to New Downtown Location
The Time Inc. sign officially went up in the window at the magazine publishing giant’s new corporate headquarters in downtown Manhattan on Wednesday.
People Magazine Calls on Readers to Demand Action on Gun Violence
In the aftermath of the Oregon school shooting, People magazine did something it always does: It covered the story at length and wrote about each victim. But the magazine also did something it hasn't done before.
Sports Illustrated, Wired Team Up to Envision Super Bowl 100
Magazines sign up Microsoft, Gatorade as advertisers to sponsor joint series: Editors at Time Inc.’s Sports Illustrated and Condé Nast’s Wired have collaborated over recent months on a 10-part series aimed at providing insights into the game from the perspective of fans and players.
As Gawker Traffic Stalls, Writers Told to Work Faster
"Traffic is flat," Gawker Media's acting executive editor John Cook wrote in a memo to staff on Wednesday. "In prior iterations of this organization, that fact would have served as evidence of an abject editorial failure."
Are Publishers Missing Out on Audience Extension?
More than 70% of advertisers worldwide are at least somewhat likely to include audience extension in ad campaigns, according to August 2015 research from Digiday and Rocket Fuel.
Business-to-Business Readers Are Consumers Too
Caitlyn Jenner Set to Be "Honored As Glamour Magazine's Woman of the Year"
Ad Avoidance Isn't New—It's Just Evolving
Digg Wants to Build the Internet Comment Section of the Future
Striking the Balance Between Print and Online Content at Distripress
National Lampoon: The Magazine that Became a Comedy Empire
Cover Battle: Paper or Outside
Vice Would Like to Own a Cable Network Bloomberg
It’s Time to Fix the Flaws of the Web
Medium Partners with Publications Like The Awl and Fusion, and More Native Ads Are on the Way
MediaLink's Wenda Harris Millard: Programmatic Is a Phenomenon in Itself
Have your digital editions lost their edge? Are you ready to explore an entirely new approach to your app strategy (but don’t know where to start)? Join Adobe for a deep-dive breakfast workshop and hear firsthand about a dynamic app that delivers an always-on connection with readers and is designed to leverage vast amounts of existing content. Complimentary for MPA/ASME magazine media members. Learn more and register today. NYC.
Dial in for a lunchtime webinar with Twitter’s Janice Morris. Find out how magazine media brands are using Twitter to build audience, raise awareness and drive significant engagement. Including best practices for video and visuals, decoding Twitter analytics, improving your discoverability and more. Thursday, Oct. 15, 12:15-1:00PM.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
ASME
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
ASME
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.