The Association of Magazine Media

Tuesday October 13, 2015

Magazines Try New Tactic: Money Back if Ad Fails to Deliver
Magazine publishers say it is an offer advertisers can’t refuse. Their money back—or free ad pages—if sales don’t increase after running print ads in their publications. The new industry guarantee was organized by the MPA.
No More Nude Women in Playboy
Parent Playboy Enterprises had already turned its Web site into a nude-free, safe-for-work version last year — a move that contributed to a 400 percent surge in online traffic.
Epicurious and Bon Appétit Launch Digital Video Network
Condé Nast has launched the Food Innovation Group Video Network, featuring content specifically tailored for mobile and connected TV consumption.
More on InStyle's First-Ever Virtual Reality Celebrity Cover with Drew Barrymore
The first InStyle Virtual experience, set to launch with the magazine’s November issue, gives viewers an inside look at Drew Barrymore’s cover shoot for that issue, with a three-minute tour of the studio created with Jaunt’s 360-degree stereoscopic cameras and sound-field microphones.
More from MPA: What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?
Consumer demand for magazine media (capturing all platforms and formats through which magazine brands distribute content) remains strong, despite a popular narrative that often portrays print magazines as going the way of the dinosaur...
The Print Campaign Analysis by Millward Brown
This analysis identifies the strengths of Print media, as compared to Online and TV media, by evaluating the media channels separately and in combination with each other.
Condé Nast Adds VP of Business Development
Mark Harris Looks Back at 25 Years of Entertainment Weekly
Vice to Add Josh Tyrangiel
Report: Gloria Steinem Has Joined Vice
The Fader Celebrates 100 Issues by Posting Them All Free on BitTorrent
Bob Wallace Joins Pacific Standard
The Aftermath of a Post-Print World
Twitter to Cut Up to 8% of Workforce
Village Voice Sold
Why Those Little White Lies the Industry Tells Itself Aren't Going to Help Fix Anything
Is It Content or Is It Advertising?
At Publishers' Confab, Viewability and Ad Blockers Are Front and Center
Nielsen Expands Mobile Measurement
Have your digital editions lost their edge? Are you ready to explore an entirely new approach to your app strategy (but don’t know where to start)? Join Adobe for a deep-dive breakfast workshop and hear firsthand about a dynamic app that delivers an always-on connection with readers and is designed to leverage vast amounts of existing content. Complimentary for MPA/ASME magazine media members. Learn more and register today. NYC.
Dial in for a lunchtime webinar with Twitter’s Janice Morris. Find out how magazine media brands are using Twitter to build audience, raise awareness and drive significant engagement. Including best practices for video and visuals, decoding Twitter analytics, improving your discoverability and more. Thursday, Oct. 15, 12:15-1:00PM.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
Earlier this year, Hawking joined tech luminaries Elon Musk and Bill Gates to sign an open letter imploring researchers to balance the benefits of artificial intelligence with the risks. While Hawking himself is an early adopter of communications technology—a primitive form of AI—he fears that intelligent machines could overtake the human race if left unchecked.