The Association of Magazine Media

Wednesday October 21, 2015

MPA—The Association of Magazine Media Releases Its Q3 Magazine Media 360° Social Media Report!
Overall, the five networks measured —Facebook, Twitter, Instagram, Pinterest and Google+—showed a combined growth of 9.7% in Likes/Followers quarter-over-quarter for magazine media brands. Instagram continues to show the most growth with 30.1% quarter-over-quarter. Instagram is also the only network to show share growth among the measured social media networks. To see how your brand(s) performed in the latest data, access the full report HERE!
TNG Shakes Up Magazine Retail Sales
Linda Ruth:"The 10% that has been applied to retailer sales as a post-sale credit will now be passed through as a discount off the wholesaler’s invoice. While most publishers are paying RDA on virtually all their sold copies, some will see short-term cash flow implications..."
Hearst Developing Multiplatform Digital Brand
According to the publisher, editorial openings have included managing editor, senior fashion editor, beauty editor and health and fitness editor, not to mention a handful of reviewing jobs for food and drink, appliances, electronics and automobiles. The latter hires are said to be part of a vertical that focuses on product reviews, while the former will develop a brand concerning what Hearst deems as news.
People Magazine Dives into Commerce with Ambitious Online Store
The store, called People Shop, is a channel on that will sell lifestyle products and accessories that are picked by the magazine’s editors and inspired by celebrities.
Q&A with Hearst Magazines International's Duncan Edwards
“The future of print is good. It’s changed, particularly in the more mass market area of the business. It’s changed a lot. And consumers have not fallen out of love with what we do and our content, but their habits of buying printed magazines have changed. It’s much less so at the more high-end of the market where the products are very tangible and nice to have.” -Duncan Edwards, the president and CEO Of Hearst Magazines International and new FIPP chairman.
Entertainment Weekly Launches EW Fest
EW Fest will feature a performance by Aziz Ansari; Samantha Bee interviewing Tina Fey; exclusive screenings of upcoming shows such as The Expanse, Idiotsitter and Lucifer; and much more.
More on Zooey Deschanel’s HelloGiggles Joining the Time Inc. Empire
Also of note this week, Time Inc.'s InStyle brand is also set to become the first of the company's publications to offer a virtual reality experience to readers.
Quartz Rolls Out New Custom Video Ad Unit With Lincoln Motor Company as Launch Partner
Said Kevin Delaney, Quartz's editor-in-chief and president: "We believe that respecting our users and their time means not placing 15- or 30-second pre-rolls in front of videos. We’d prefer to do the hard work of tackling the creative and business challenges of inventing non-preroll forms of sponsorship that maximize both user satisfaction and revenue."
At FIPP 2015: How AllRecipes Has Moved Beyond Online to Print
Most magazine publishers start with a strong print brand and transition to digital. Meredith Corporation did the reverse with AllRecipes, Mike Lovell from Meredith Investor Relations, told attendees at the FIPP World Congress in Toronto last week.
More from FIPP 2015: Storytelling, the National Geographic Way
Yulia Boyle, senior vice president of international media for the National Geographic Society, told FIPP World Congress delegates in Toronto last week, that the move will “ensure the future of the National Geographic Society for years to come.”
A Magazine Tried to Slim Zendaya's Body in Photoshop and She Had the Perfect Response
"No Notoriety" Campaign Gains Momentum with People Magazine
SI Publishes 4 Covers for NBA Preview Issue
Canadian Publishers: Small Magazines Can Make Big Splashes
In a Galaxy Not So Far Away, Brands and Publishers Really Love "Star Wars"
Barnes & Noble Unveils New NOOK GlowLight Plus
Instant Articles Finds a New Home Inside the News Feed of Facebook’s iPhone App
John Cook Named Executive Editor of Gawker
Learn: —What makes content contagious and how to create posts that more people will share —Strategies for increasing brand awareness and building paid vs organic visibility —How to maximize consumer interactions and leverage emerging monetization and subscription referral opportunities —How to use analytics tools to track/optimize content and ads and measure what matters
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
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