Thursday October 22, 2015
Food & Wine Relaunches Its Website
The new site is set to focus more on lifestyle content and include more video series. Launch sponsors include Allianz, Appleton Estate and Lindt Excellence, with a mix of brand blocks and editorial alignment.
In Six Months, Quartz Videos Rack up 45 Million Views on Platforms
“There were no pre-roll constraints, no advertising, no traffic expectations, the idea was to just give them real freedom creatively.” said Kevin Delaney, Quartz’s editor-in-chief and president.
Southern Living Publishes Multiple Covers
It’s the first time the title has ever published multiple fronts. The covers are meal themed, with main course, starters, sides and desserts.
Q&A with WIRED's Scott Dadich
After two years at Condé Nast HQ as vice president, Editorial Platforms and Design, Scott returned to Wired in 2012 as editor-in-chief. In that role he has revamped every aspect of the magazine, increasing its total audience by 42% while winning multiple awards for its content and design.
TV Guide Names Publisher, CRO
NTVB Media, which recently purchased TV Guide, has acquired events company AmpitLive, founded by Paul Turcotte. As a result of the deal, Turcotte has been named publisher and chief revenue officer of TV Guide.
InStyle's Dana Avidan Cohn on TODAY
Tamron Hall turned to InStyle's Dana Avidan Cohn for the dos and don'ts of wearing OSFA pieces.
Photo Facetime: The ANA Masters of Marketing Conference Plus Graydon Carter, Jared Leto and Kelly Ripa
Vanity Fair editor Graydon Carter and Jared Leto at the magazine's New Establishment Summit in San Francisco.
Money Magazine Combs Through the Life of a 1920s Version of Trump
Under the headline “Meet the Wackiest Millionaire Ever to Run for President,” the first sub-head in Money magazine education editor Greg Daugherty’s hysterical history lesson reads "No, not that one..."
Bob Guccione Jr. Comments on the Possibility of Penthouse Magazine Being Sold
Vice Holds Two-Hour Blackout to Support Journalist Imprisoned in Turkey
Pop-Up Magazine, a Multimedia Storytelling Show, Makes Its Chicago Debut
Newspapers Face up to the Ad Crunch in Print and Digital
Facebook Adds Instant Articles Publishers
More from MPA: What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?
The Print Campaign Analysis by Millward Brown
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
SOLD OUT: See Condé Nast, Hearst, Digiday, comScore, Time Inc., Rodale Inc. and more on stage at Mobile Matters (Tomorrow!)
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on TheAtlantic.com has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at email@example.com or 212.872.3740.
It's that time again! The buzz around the ESSENCE Festival 2016 in New Orleans, LA is building as we announce the dates to our "party with a purpose." Great food, even better vibes, empowering seminars and blockbuster concerts are just a few of the reasons to start planning your trip to the Big Easy now.