The Association of Magazine Media

Monday October 26, 2015

Hearst to Target Online Shoppers with New Digital-Only Site
Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches.
National Geographic, Bayer CropScience Team Up to Educate Kids About Agriculture
“Games have become a part of our society, and we felt this would provide a good opportunity, [National Geographic] is a great name and well positioned in the agricultural space.” Says Casey Allen, a representative for Bayer CropScience.
Chris Kaskie on Condé Nast’s Pitchfork Purchase
In an e-mail exchange with Folio:, Pitchfork Media president Chris Kaskie provided some further insight into the deal itself, the future of Pitchfork Media, its staff and The Pitchfork Review, and what it all means for both Pitchfork and Condé Nast.
Gloria Steinem Tells Cosmo's Joanna Coles About Hillary, The Donald and Sex
Cosmopolitan editor in chief Joanna Coles flashed her feminist cred on Wednesday night when she interviewed Gloria Steinem, whom she called “the world’s most famous feminist,” at Hearst Tower here in New York.
Nick Cannon Honors Mark Ruffalo, Victor Cruz at GQ Event
GQ hosted The Gentleman’s Fund Awards at “The Gent,” a two-room space that it rents in New York’s West Village. The Condé Nast title opened the space in April, according to vice president and publisher Howard Mittman, who projected revenue from The Gent to hit $11 million through the year.
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Condé Nast U.K. Puts Five Titles on Apple News
Condé Nast U.K. said five of its titles would make a digital debut on Apple News, a free newsreader app. The titles are Vogue, Glamour, Wired and Ars Technica, a publication for PC enthusiasts.
Train for the NYC Marathon with These Titles
Runner’s World, Triathlon, Women’s Running, Trail Runner, The New Yorker, and TIME are reviewed this week.
MM360 SMR: National Geographic Leads Magazines in Social Media
When it comes to social media followings, one of the nation’s oldest periodicals is leading the way, according to the latest data from the MPA – The Association of Magazine Media, which recently released third-quarter stats for major magazines.
This 1979 Magazine Article Basically Predicted the Internet Revolution and the Modern White-Collar Workplace
Survey: Slightly Fewer Americans Are Reading Print Books
Branded Content: Not Your Father's Advertorial
Twitter's Native Ad Format Kicked Off Sunday
Bot Fraud Seizes One-Third of Publisher Revenues
To Stop the Ad-Blockers, Forget About the Ads
Belief Gap: What Are They Really Thinking?
Mobile Payments Will Triple in the U.S. in 2016
Barbie & Playboy: Both Busting Moves on the Internet of Gendered Things
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
The New Yorker Radio Hour,” a new national radio program and podcast co-produced by The New Yorker and WNYC Studios, debuted October 24, 2015, as part of the weekend schedule of WNYC and other public-radio stations across the country.
Episode One is available now on,, and the WNYC app, as well as in the iTunes Store and wherever podcasts are available for download.