The Association of Magazine Media

Tuesday, November 24, 2015

Magazine Media 360° Brand Audience Report - October 2015 Data
Today MPA announced the October 2015 Magazine Media 360° Brand Audience Report. For the 15th consecutive month, Magazine Media is reporting total audience growth, up 4.4% versus a year ago for October 2015, and up 9% on average for the year. Audience growth continues to be driven by the mobile and video platforms. Mobile added over 146 million unique visitors for October, a robust gain of nearly 45%. Of the magazine brands measured for mobile audiences, 85% showed growth for the month of October. Video audiences are also seeing double-digit growth, with a nearly 17% gain over last month. Of note, the brands showing the largest increases in video audience are weeklies. For the full results and to see how your brand performed, click below.
Last Days to Register!
Join Time Inc., Meredith, GfK, Condé Nast, Experian, Forrester, Nielsen Catalina Solutions, Facebook and More! Register today for the MPA Biennial Research Symposium on Dec. 3, featuring groundbreaking research from the recent Print and Digital Research Forum in London. Featuring Facebook researcher Nikhil Nawathe, among others. Complimentary for MPA/ASME members. Hearst Tower, NYC. Dec. 3.
ANA Members Call For 3rd-Party Measurement of Digital: 61% Would Shift Spending Without It
The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners. The ANA found almost all respondents (97%) believe that digital media owners’ inventory should be measured by a third party.
WIRED to Produce Shows for Netflix
The new series, scheduled to debut in fall 2016, will consist of eight hour-long documentaries giving viewers an inside look at the work of famous creative types, focusing on the role design plays in their work, publisher Kim Kelleher wrote in an email to staff.
New York Magazine Develops a Banner Ad Type That Luxury Brands Really Like
Michael Silberman, gm digital media at New York, said that the publisher’s design director came up with the idea, and it was named since it was similar to the idea of walking by a department store window and seeing content slide by.
In Esquire, Jimmy Fallon Goes for the Disco Fries...
Horgan: "One of the art forms of a properly executed celebrity magazine profile is colorfully capturing details of time and place. Scott Raab does this beautifully throughout his December/January Esquire cover story."
Food Videos Rule on Facebook
Want Mobile Users to Stop and Watch Your Videos on Facebook? Make them About Food: For marketers and content creators distributing videos on Facebook, the goal is to produce “thumb-stoppers”—videos with images so compelling that users will stop scrolling through their news feeds on their phones, even when there’s no sound.
Bauer Media Creates Head of Programmatic Role for MailOnline Vet
Bauer Media has seen a boost in online audience in the past few years, Publisher’s Daily reported last month, and the German publisher plans to build a billion-dollar business in online transactions spanning verticals, according to Bauer Xcel Media president Christian Baesler.
More on SS+K's Campaign Shows How The New Yorker Makes Everyday Events Interesting
The New Yorker is celebrating its ability to transform everyday situations into intriguing experiences, with a new consumer advertising campaign, including online video, social media and print components.
Modern Luxury Silicon Valley Magazine to Debut in March
Modern Luxury, the largest local luxury media company and publisher of regional magazines, will be launching Modern Luxury Silicon Valley, a lifestyle brand catering to the California region.
One Degree of Magazine Article Separation
—Imagine this. You’re going about your day when suddenly, right there next to you, there is an individual reading something that you wrote...
Unilever Concludes Its Global Media Review and Shifts Some Assignments Mindshare, PHD Swap Regions Overseas
Niche Media Holdings Rebrands as GreenGale Publishing
Arianna Huffington Outlines the Next Chapter of The Huffington Post's Overseas Expansion
Bill Simmons Is Developing a New Website, Hires President for New Production Company
IBT Media Names Enterprise Editor
GX, a Magazine Designed for the National Guard Experience
Stephen Colvin Named New CEO of Robb Report
"What Can Neuroscience Tell Us About Why Print Magazine Advertising Works" explains how consumers' brains respond differently to print and digital environments. Hosted by Scott McDonald, Ph.D., President NOMOS Research. Tuesday, December 8, 2015 - 12:00PM-1:00PM ET
Register today for the MPA Biennial Research Symposium on Dec. 3, featuring groundbreaking research from the recent Print and Digital Research Forum (PDRF) in London. Complimentary for MPA/ASME members. Hearst Tower, NYC. Dec. 3.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
December 03, 2015
Hearst Tower
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

In GQ: There’s buzz that Will Smith’s performance could finally earn the leading man his first Oscar...