Monday, November 30, 2015
LAST CHANCE: December 1st Lunchtime Webinar Featuring NEW Print Effectiveness Research
Gather your team for “The Print Campaign Analysis by Millward Brown” webinar, featuring easy-to-use research that shows how adding print can significantly increase the effectiveness of an ad investment. Free for MPA members |12-1PM ET.
Adweek's Hottest Magazines, Shows, and Digital Brands of 2015
It was the year Caitlyn Jenner made the cover of Vanity Fair, Amy Schumer conquered all media and Empire became the breakout hit of broadcast TV.
Print Subscription Services Popular, Digital Media Less So
The report found that subscription services in publishing was popular with 86% of respondents. Most preferred a onetime payment as opposed to monthly billing. However, subscriptions in digital media -- such as music, movies and TV -- were rejected by 40% of respondents, who said they were not getting value for money.
Reviewed: Magazines to Help Escape the Cold and Find the Perfect Winter Getaway
Condé Nast Traveler, Travel + Leisure, Afar, National Geographic Traveler, The New Yorker, New York, and The Atlantic are reviewed by New York Post staff.
Reader’s Digest Parent Company Bets on Hearth-and-Home, Wholesome Audience
Bonnie Kintzer has had plenty of experience as a publishing consultant and executive as well as earning a Harvard MBA degree. Still, when she signed on as CEO in April 2014 to turn around the twice-bankrupt Reader’s Digest Association, it may have looked from the outside like Mission Impossible.
America’s Test Kitchen, “the Consumer Reports of cooking,” Wants to Grow to New Platforms
Many home cooks, when they think of Cook’s Illustrated, think of the bow-tied, bespectacled Christopher Kimball, who founded the magazine in its current form in 1993 and went on to help build it into America’s Test Kitchen, a cooking empire with a public television show, a radio show, spinoff magazines, and hundreds of print cookbooks.
Q&A with David Remick: Inside The New Yorker Magazine
He's the talk-about man behind one of our most storied magazines. He's David Remnick, editor of The New Yorker. This morning, he's talking with Erin Moriarty of "48 Hours."
How Hearst's Troy Young Is Redefining the Role of a Magazine Executive: The Digitally-Minded Leader Has His Finger on the Pulse
In the two-plus years since becoming president of Hearst Magazines Digital Media, Troy Young has successfully unified the publisher's print and digital brands into a single, well-oiled machine whose traffic has surged 157 percent, leading to a 75 percent revenue hike.
Condé Nast Traveler’s Pilar Guzmán Hosts "Pillow Talk" Video Series
Condé Nast Traveler’s Pilar Guzmán is the latest editor in chief to make her on-camera debut in a new video series called “Pillow Talk with Pilar Guzmán.”
Anna Wintour Turns Down Chance to Be Tony Awards Voter
Vogue editor Anna Wintour was a distinguished guest at the 2015 London Evening Standard Theatre Awards last week, but buzz among attendees was that she’s discreetly turned down a theater honor back home.
Magazine Media 360° Brand Audience Report - October 2015 Data
Susannah Frankel Named Editor in Chief of AnOther Magazine
Mobile Holiday Commerce Forecast to Hit $11.7B
New Tech Tracks Ads Cross Device, Raises Privacy Concerns
Agencies Love Periscope, but Twitter Fails to Capitalize
How Bots and Viewability Are Undermining the Ad Tech Industry
Value, the Most Important Part of a Sales Pitch
Most Digital Viewers Multitask While Watching Live TV
Register today for the MPA Biennial Research Symposium on Dec. 3, featuring groundbreaking research from the recent Print and Digital Research Forum (PDRF) in London. Complimentary for MPA/ASME members. Hearst Tower, NYC. Dec. 3.
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
In the autumn of 2012, when Walmart first heard about the possibility of a strike on Black Friday, executives mobilized with the efficiency that had built a retail empire. Walmart has a system for almost everything: When there’s an emergency or a big event, it creates a Delta team. The one formed that September included representatives from global security, labor relations, and media relations. For Walmart, the stakes were enormous. The billions in sales typical of a Walmart Black Friday were threatened. The company’s public image, especially in big cities where its power and size were controversial, could be harmed. But more than all that: Any attempt to organize its 1 million hourly workers at its more than 4,000 stores in the U.S. was an existential danger. Operating free of unions was as essential to Walmart’s business as its rock-bottom prices.