Thursday, December 10, 2015
Sports Illustrated Play Partners with USA Volleyball
This is the second deal for Sports Illustrated Play this month. Publishers Daily previously reported the company’s partnership with US Lacrosse, the national governing body for men’s and women’s lacrosse.
How Newsweek and IBT's Digital Redesigns Will Better Serve Advertisers 82-year-old Magazine Gets New Look
"What you're going to see is those brands and the experience the readers will have optimized to a world-class level," Mitchell Caplan, IBT Media's CMO.
Why Bauer Media Ditched Its Sales Team and Went All Programmatic
The company, which owns entertainment and teen magazines such as InTouch Weekly and J-14, has expanded its business in the U.S. over the past two years. This July, the company shifted gears and replaced direct sellers with a combination of third-party partners and a two-person ad operations team.
Margaret Russell Honors Top Designers at AD100 Gala, Discusses Digital
Architectural Digest honored 100 talents in architecture and interior design at its annual AD100 Gala.
Personnel Moves at O The Oprah Magazine and The Week
O has promoted Adam Bell from managing editor to managing editor and director of editorial partnerships. Bell has served as the magazine’s managing editor since 2010.
Will Yahoo Be Bought By a Big Media Company?
Verizon and others might be interested in Yahoo’s "programmatic tech stack," an analyst speculates.
The Written Word, Still Hanging Tough
Ginzberg: "The important lesson to learn about the proliferation of video is that while many people are increasing their video habits, the written word isn’t going away anytime soon."
No End in Sight For TV Ratings Free Fall: 39 Legacy Shows Suffer Double-Digit Declines
Through the first 11 weeks of the 35-week regular-season TV schedule, only three legacy programs have improved upon their year-ago ratings numbers, while no fewer than 39 returning series have suffered double-digit percentage declines.
US democratic presidential candidate Bernie Sanders won Readers’ Poll for Time Person of the Year 2015. On December 9 Time’s editors will choose Person of the Year 2015.