Friday, December 18, 2015
ReCapping This Week's People Moves in Magazine Media
GQ Style finds an editor-in-chief and there were moves at The Economist, at O, the Oprah Magazine, The Cut, Mashable, Success, Johnson Publishing and more...
Flipboard Gives Publishers Verified Profiles, Analytics and More
It seems like big tech companies all want to make friends with publishers right now. Flipboard has been in that game longer than most and now it’s looking to play catchup with the likes of Facebook and Apple, with a stronger offering to the companies that provide most of the content for its apps.
Powa Does Away with QR Codes to Allow Instant Orders Off Print Ads, Packages
Technology Could Give Print or Packages Interactivity Like Digital Ads: Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.
InStyle's Foxman, New York's Saltz Among Media Notables Sidestepping a Trend
Ariel Foxman, editorial director of InStyle and Stylewatch decided to forego a certain series ender that had the entire country talking -especially TV lovers who actually work in media and advertising.
"They Were Valued More Like Tech Companies than Newspapers and Magazines..."
The Year in Media Deals: Pearson’s sale of The Financial Times and its 50 percent stake in The Economist for a $1.3 billion and $730 million, respectively, caused jaws to drop.
Guggenheim Partners Spin off The Hollywood Reporter
Guggenheim Partners sold Billboard, The Hollywood Reporter, Adweek and other properties to a new company controlled by its president, Todd Boehly.
Why One Enthusiast Publisher Is Gambling on a Lower Cover Price
TAM Communications, a Connecticut-based publisher of motorcycle enthusiast magazines, and it’s taking a proactive approach to boosting sellthrough by cutting the cover price of its American Iron magazine by $2.
Can New Media Learn Old-Media Tricks?
Ari Rosenberg: "As we slide into 2016, we desperately need our leadership to publicly announce policies that increase the integrity of new media, rather than shouting about how much money we make."
Miranda Kerr Magazine Cover Causes a Stir in Australia
Coles Supermarkets Australia has pulled the January/February 2016 edition of Harpers Bazaar Australia from its 776 nationwide stores after the issue’s nude cover of Miranda Kerr offended some customers.
For IGN, a Tech-Savvy Audience Means a Big Hit from Ad Blockers
Having a website popular with a certain kind of visitor might mean you also have a high ad block rate -- to the tune of 40%.
Advertising Pioneer Paula Green Passes Away at 92
How Does Global Digital Ad Spending Vary by Region and Industry?
UBM Sells PR Newswire to Cision for $841 Million
Stephanie George Bolting Penske Media after Less than a Year
Kill Screen Turns to Kickstarter to Relaunch Print Quarterly
In 2015, Microsoft Got Its Groove Back
In two new videos for Glamour.com, men respond to dating advice for women from way back in the day. Watch their hilarious reactions to old-school advice including, let your date order your food, compliment your date on his physical prowess, don't make a man feel inferior or intellectually inadequate, and never use frank men’s locker room language on a first date.