Monday, January 4, 2016
Hearst Explores Print Magazine Launch this Year
“We have several new print magazine concepts, all developed in partnership with other companies, extensively researched in 2015, ready for possible testing in 2016,” Hearst Magazines President David Carey said in a Christmas Eve letter distributed to 10,000 worldwide employees.
Jennifer Lopez Covers InStyle
In an interview with InStyle, which features her on the cover of its February 2016 issue and dubs her "Wonder Woman," Lopez talks about balancing work and family.
WIRED Interviews Lex Luthor in Fiendishly Fun Escalation of Comic-Book Movie Marketing
As Wired put it in its last issue, "The shared universe represents something rare in Hollywood: a new idea."
WIRED Expands Online Coverage
Wired is growing its online world with the addition of a Transportation vertical and the expansion of its Entertainment vertical.
Women’s Health Says Goodbye to the “Bikini Body”
How’s this for a New Year’s resolution: Women’s Health is kicking the phrases “bikini body” and “drop two sizes” off its covers for good in 2016.
The Power and Future of Print As Told by Magazine and Magazine Media Makers in Four Parts
“I’m a firm believer in print; I love print and my kids love print. My eight-year-old daughter asked for magazines on her Christmas list, which I think is a good sign. But I think every media finds its place in our lives.” Maria Rodale, CEO & Chairman, Rodale Inc.
Businessweek Adds Three
Businessweek has added three staffers; Pat Regnier, Bret Begun, and Max Chafkin.
Enter the Shoe Aisle, ShopAdvisor Buzzes Your Phone with a Personal Deal
Elle magazine connected with ShopAdvisor in August to start a pilot program called Shop Now: As part of the Shop Now campaign, Elle formed partnerships with such advertisers as Guess, Levi’s and Vince Camuto, and ShopAdvisor placed beacons in more than 1,600 stores around the country.
Magazines Reviewed at the Newsstand
If you’re like millions of others, you’ve placed dieting and getting into shape at the top of your list of New Year’s resolutions. Health, SELF, Men's Health, Muscle & Fitness, and The New Yorker are reviewed.
Tribute: Remembering John B. Fairchild
Oprah vs. Kirstie: Let the Celebrity "Wellness" Battle Begin
Ten Brand Ideas Creativity Loved in 2015: They Could Just Be a Rethink of a Familiar Practice- Like Magazine Covers
Q&A: Periscope CEO Dishes on What Brands Can Expect with Livestreaming in 2016
In People StyleWatch: "While the majority of us are only just starting to emerge from our post-New Year’s Eve, Netflix-encumbered hibernation, celebrity couples are already getting a head start on that “new year, new you” mentality on Instagram, jumping into 2016 with a serious commitment and showing off some pretty serious bling to go along with it."