Tuesday, January 5, 2016
Download the Latest Magazine Media 360° Brand Audience Report!
Brand Audience Report data from November is available, as well as new Audience Mix Infographics, and Top Ten Lists highlighting the brands that dominated across platforms.
The Year in Reading: Print Books, Magazines, Newsletters Hold Their Own In 2015
"Print Is Not Dead —Whether It's in Book or Magazine Form," writes Jenny Shank: "...Old-fashioned print reading showed signs of resurgence."
Time Inc. Bets on Social Media with Advertising Product "Real Time"
SocialFlow, the social media technology firm, will power Real Time by enabling it to target and deliver ads by demographic and topical category, for instance.
Hearst Looks Back at 2015, Touts $10.7 Billion Dollar Revenue Growth
Company president and chief executive officer Steve Swartz circulated a memo to staff Monday morning addressing wins and losses of the year.
Behind the Scenes at Jennifer Lopez's InStyle Cover Shoot
Go behind the scenes at Jennifer Lopez's cover shoot for InStyle and find out why she loves old Hollywood glamour.
Siempre Mujer Names Jessica Torres Its Editor in Chief
Meredith has named Jessica Torres editor in chief of Siempre Mujer. She most recently served as the magazine’s deputy editor.
Donald Trump Covers Esquire
“I don’t think Donald has any real idea of the effect he’s having on the country beyond the cheering crowds and the newspaper headlines,” wrote Esquire editor David Granger. “But, for him, that’s plenty. He’s an entertainer; he’s giving his audience what it wants. The idea that his words have consequences never penetrates.”
Harper’s Bazaar to Launch Two Verticals
Overseeing the launch and editorial direction of the new sections of Harpersbazaar.com is Carrie Goldberg, who has been named travel and weddings editor.
More on Wired.com Adds Two New Channels
The new sections join Wired's existing channels—Business, Design, Gear, Science, and Security—on Wired.com, which received a redesign in March.
Dr. Husni: "At Least 236 Print Magazines Launched in 2015, 4 More Than 2014... All Other Published Numbers and Reports Are Dead Wrong!"
"This is a post that I did not want to publish, but the professor of journalism in me is what forced me to publish it… This is not a Mr. Magazine™ blog post, but rather a Dr. Samir A. Husni, Ph.D. blog post. Even in a digital age, the truth must always be told and reporting should continue to be held to the same rigor..." writes Husni.
Glamour U.K. Taps Juno Dawson to Chronicle Gender Transition
Vice Will Be the One to Watch in 2016
Digital Publishers Face a Winter of Discontent
Yahoo Shutters Screen, Scales Back Original Series
Internet Mourns the Retirement of Noted Subway Advertiser Dr. Zizmor
Do CMOs Use Digital Advertising for Consumer Insights?
Mini Law Lesson: The FTC's New Native Ad Guidelines