Thursday, January 7, 2016
Magazine Media Audiences Grow, Mobile Continues Growth
The total cross-platform audience for U.S. consumer magazines, including both print and digital channels and not excluding duplicates, increased 4.1% from 1.69 billion in November 2014 to 1.76 billion in November 2015, according to the latest MPA Magazine Media 360 report.
You Can Track Print Advertising Using Google Analytics?
You can track print advertising digitally in Google Analytics to better analyze the success of your ads in a four-step process outlined in this article.
InStyle and Fandango’s Web Series on Fashionable Films Arrives
Last month, movie ticketing site Fandango and fashion magazine InStyle announced their plan to pose one of the former company’s favorite questions–what is your favorite movie?–to the latter company’s network of fashion industry notables. Now, the first five episodes are here.
CES Week: How Forbes Got 42% More Readers to Turn Off Ad Blockers and 6 Other Intriguing Statistics
From December 17th to January 3rd, 42.4 percent of Forbes visitors (903,000 of 2.1 million) who were asked to turn their ad blockers off did so, and then received the ad-light reading experience—and a thank you message.
Q&A with StyleWatch's Elana Fishman
The 2016 Career Profile series starts with Elana Fishman, the executive digital editor of People StyleWatch. Elana previously worked at SELF, Teen Vogue, Marie Claire, and Lucky, and with Jason Wu.
StyleWatch's Rosaliz Jimenez on the 5 Things Cancer Taught Her About Loving Her Body
"My body is a miracle and my only regret is not falling in love with it sooner—before the cancer, before the scars, before I needed a cane to walk, before the hair loss, before the hospitals," Rosaliz Jimenez, Photo Director at People StyleWatch.
Newsweek Beefs Up Europe Newsroom and Branches out into Sports
Newsweek is rebuilding its Europe proposition, hiring a swath of senior journalists to its London team and aggressively expanding its coverage of foreign affairs and sports across Europe, the Middle East and Africa (EMEA.)
The American Society of Magazine Editors Reveal Best Covers Finalists
The best 50 covers were selected by a jury of top editors, art directors and photo editors. Media junkies can vote for their favorite covers at texture.com/vote. The winners of the ASME best cover contest will be revealed at the American Magazine Media Conference on Feb. 2, which will take place the night before the Ellie Awards Annual Dinner.
Today in France, Front Pages Look Back on Charlie Hebdo
BA Takes Over "Time Out" Magazine for One Issue
New York Daily News Lowers Newsstand Price
View: Why Do Fact-Checking Sites Close Down?
Gartner: 50% of Consumers Will Pay via Mobile by 2018