Tuesday, January 26, 2015
3 Reasons Why Print Advertising Makes Sense: Lessons in Neuroscience and Multimedia
Sure, digital is the fastest growing category in terms of allocated U.S. ad spend, but there's one form of media that smart marketers are still obsessed with: Print. Print ads are better than both online and TV at increasing brand favorability and purchase intent, according to a Millward Brown meta-analysis of nearly 100 ad effectiveness studies.
Meredith’s New Moves: Work Out Wearing Shape, Eat Frozen Foods from EatingWell
“The EatingWell brand is perfectly positioned to help meet the ever-increasing demand from our consumers for remarkably delicious, authentic and convenient food products that fit their healthful lifestyles,” said Bellisio Foods chairman and chief executive officer Joel Conner.
Hearst Digital Closes 2015 Strong
Hearst Magazines Digital Media reported that eight of its brands set traffic records that month: Esquire led the way for Hearst, with Esquire.com getting 11.5 million unique visitors. That was good for a 169 percent increase over December 2014. Following Esquire was Elle, with 7.7 million uniques; a 78 percent jump compared to last year.
The Economist's Mark Cripps on Courting Audiences with Content
Good content marketing is about being the perfect love interest, explains The Economist’s Mark Cripps.
New York Editors Hit Paris Despite Snowstorm
Anna Wintour, Grace Coddington, Glenda Bailey and Nicole Phelps are among editors who made it on time for the kickoff of Paris couture week on Sunday.
Architectural Digest Names Executive Editor
Shax Riegler has been named executive editor of Architectural Digest. Riegler comes to AD from Consumer Reports, where he most recently served as content lead for its Home and Appliances group.
Shine: Consumers Must Look Elsewhere Than the IAB for Protection
Carthy: "The IAB's response to date has ranged from denial to heel-dragging... In its continued bumbling of the subject, the IAB banned Adblock Plus, the most popular desktop ad blocker, from the conference entirely, with the remarkable explanation that the conference is "for serious conversation among important digital industry stakeholders."
BoSacks: Ad Blocking Is Our Reward for Abusing Reader Trust
BoSacks writes: "Ad blocking is serious business brought upon by our own misuse of the reading public’s trust, the trust we had appropriately built up over the last 100 years as the guardians of publishing and of print."
One of Crain's Secrets to Lasting 100 Years: Impeccable Timing
Elle France Names Caroline de Fayet Fashion Editor in Chief
10 Questions for Pauline Breeuwsma, Senior Digital Editor of Vogue Netherlands
More on Time Inc. Names International Strategy Executive
High Times Names COO
Q&A with Andrés Rodríguez, President & Editor in Chief, SpainMedia
Instagram Ad Impressions Surge
The Publisher Homepage Is Making a Comeback
Experts, authorities, practitioners and strategists will headline conversations and keynotes on innovators and innovation offering up ideas and inspiration to grow your brand and your business. Thank you to our partners for their sponsorship support of AMMC 2016: The Alliance for Audited Media; AmDocs; Chartbeat; GfK MRI; HiFi; Kantar Media; KeyWee; MediaRadar; ONEcount; OneVision; PIB; Port Hawkesbury Paper; Publishers Press; RR Donnelley; ShopAdvisor; SocialFlow; and Vindicia. —For a sponsorship overview contact Alison Heisler for details on all sponsorship levels: email@example.com or 212-872-3740.
The ASME Best Cover Contest gallery is now posted on texture.com. Readers’ Choice voting begins January 5. Tell your readers to vote.