Monday, February 1, 2016
The 2016 American Magazine Media Conference Starts Today!
Join 400 of the most influential people in the magazine media industry at AMMC 2016 to find out what’s next up in magazine media and on the horizon for competitive and complementary industries. Guests, panelists, and speakers include First Lady Michelle Obama, Lena Dunham, Julianne Moore, Arianna Huffington, Evan Spiegel and many, many more. *Grand Hyatt New York, 109 East 42nd Street (at Grand Central Terminal) New York, NY 10017.
Magazines Boost Social Media Audiences, Add 220 Million New Likes, Followers
Consumer magazines saw their total social media audience increase by over a third last year, adding around 220 million new likes and followers across major platforms including Facebook, Twitter, Instagram, Google+ and Pinterest, according to data provided by SocialFlow and cited by the MPA – The Association of Magazine Media.
Condé Nast Adapts to New Forces
Bob Sauerberg, Condé Nast’s chief executive, has put forth a "plan focuses on maintaining print share, and increasing digital revenues through a focus on video and selling some publications to advertisers as a bundle, for example, and by increasing web traffic."
How Garden & Gun Magazine Defies Industry Slump
Southern-focused niche publication wins readers and ad dollars, even as spending shifts to digital outlets.
Forbes Tests Ways to Sideline Ad Blocking
Late last year, the media property began testing ways to sway site visitors to whitelist Forbes.com after its Web technology identified more visitors with ad-blocking software turned on in their browsers.
Newsweek Sites in Europe Get a Refresh
Newsweek’s European business became profitable for the first time this past quarter. Now, parent IBT Media is hoping to keep the edition in the black with new designs for Newsweek International along with sibling title International Business Times.
Digital Magazine Startup Magzter Puts the Focus on Individual Articles
The new feature is available to anyone with a subscription to Magzter Gold, the company’s Netflix-style service with all-you-can-read access to its library of magazines.
ANA and 4A's Feud Heats Up as ANA Unveils Investigation Hotline
Marketer Trade Group Voices Displeasure With Agency Group's Release of Transparency Guidelines: The issue dates back to March of last year, when "former media agency executive Jon Mandel used a speech at an ANA event to allege that media agencies were letting undisclosed rebates from vendors influence their work on behalf of clients."
Today's Magazine Media Spotlight: Harper's Bazaar
From red carpet prep to behind-the-scenes at the star-studded event: Harper's Bazaar picks "The Best Celebrity Instagrams from the 2016 SAG Awards!"
Magazine Media Increased Total Audience by More than 110 Million Across Platforms in 2015
Today MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report reveals that magazine media increased total audience by more than 110 million across platforms in 2015, bringing the average audience for magazine brands to almost 1.7 billion in 2015, a 7.1% increase year-over-year. Audiences continue to rapidly increase their consumption of magazine media content on mobile devices, and, in aggregate, the industry added nearly 147 million new viewers in 2015, a 53.1% increase over 2014. The mobile trend was prevalent for the vast majority of brands: 113 out of the 140 magazine media brands in the report, or 80%, had increased mobile unique visitors year-over-year. Video audiences added over 5 million additional viewers in 2015, a 13.8% increase over 2014. Both print+digital and web (desktop/laptop) maintained relatively steady audience sizes.
comScore Readying "Total Home Panel," Will Measure up to a Dozen Devices per Home
Q&A with Eduardo Sánchez Pérez, Editor in Chief, ¡Hola! and Hello Magazines
Rachel, I Don’t Get Native Advertising
GateHouse Names Reinebach As CEO, Dolan Publishing
Publishers' On-Again, Off-Again Relationship with Apps Is Back on
Op-ed: Consumer Trust and the Responsibility of (Online) Publishers