Wednesday, February 3, 2016
AMMC 2016 - Tuesday Recap
Time Inc. chairman and CEO, Joe Ripp, closed day one of the American Magazine Media Conference (AMMC) Monday afternoon by declaring that, once again, "content is king."
At AMMC 2016: Magazine Company Execs Talk About Taking On Tech, Disruption
Leaders of Hearst, Time, Rodale, Condé Nast, and Time Inc. Swap Strategy: The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in swagger to help combat the rising market share held by tech giants like Facebook and Snapchat.
At AMMC 2016: Michelle Obama, Julianne Moore and Lena Dunham Talk Social Media
More magazine editor in chief Lesley Jane Seymour talked “media with a purpose” on Tuesday with an all-star panel of speakers, which included Michelle Obama, Julianne Moore and Lena Dunham.
At AMMC 2016: Publishers Gift Michelle Obama $9 Million in Public Service Ads
First Lady Michelle Obama got a nice thank you from the big four in the magazine world — a donation of $9 million in public service ads in magazines published by Hearst, Condé Nast, Time Inc. and Meredith. The ads are being offered to the Let Girls Learn initiative, launched by the Obama administration last March.
At AMMC 2016: Independent Publishers Stress Brand Power, Monetizing Engagement
Technology may have lowered the barriers to publishing, but a panel of leaders of independent brands at the American Magazine Media Conference 2016 say it doesn't diminish the power of established brands. Instead, the challenges are figuring out how to monetize digital and encouraging audience engagement.
At AMMC 2016: How (All) Publishers Are (And Should Be) Capitalizing on Celebrity
At MPA’s conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazines need each other.
At AMMC 2016: Snapchat CEO Urges Publishers to Dive into Video
Snapchat CEO and co-founder Evan Spiegel urged publishers at the American Magazine Media Conference 2016 to aggressively expand into video content. “There is a huge appetite for this format,” Spiegel told the audience at the Grand Hyatt Hotel.
At AMMC 2016: 7 Things SnapChat CEO Evan Spiegel Wants Magazines to Know About His Users
CEO and co-founder Evan Spiegel addressed how magazines and Snapchat can work better together. In conversation with The New Yorker’s Ken Auletta, Spiegel explained that his company is in the process of "building an advertising business" and that, despite audience questions suggesting otherwise, Snapchat isn't a threat to magazines.
MPA Social and Overall Audience Data Show Robust Growth for 2015
Video and mobile lead the way in increasing engagement: Magazine-media brands had 220 million new “likes/followers” across the five top social networks, according to the Magazine Media 360º Social Media Report, released Friday by the MPA. The numbers represent an increase of 38 percent over 2014.
Time Inc's New Beauty Site Is an E-Commerce and Data Play
Powder, which launched to the public on Tuesday, serves up recommendations for beauty products and articles based on reader-provided needs. Users are required to register in order to access the site.
Forbes CRO Sees Industry "On the Cusp of a Content Bubble"
Mark Howard: "Now that every major publisher has some form of branded content solution, page views are becoming a commodity. What’s really important is influencers."
Essence to Honor Debbie Allen, Tracee Ellis Ross, and Nina Shaw
Essence editor-in-chief Vanessa De Luca said in a statement that the indomitable power and presence of Allen, Ellis Ross and Shaw embraces an inclusive and diverse Hollywood community. Oprah Winfrey, Shonda Rhimes, Nick Cannon, Ryan Coogler and Leon Bridges are among the celebrities scheduled to join the honorees at the 9th annual luncheon.
Q&A with InStyle's Sharon Clott Kanter
The InStyle senior editor talks about her recent trip to the Sundance Film Festival where she interviewed Nick Jonas.
Bloomberg Markets Preps Relaunch
Bloomberg Markets, the business information giant’s bimonthly title targeting Bloomberg Professional and Bloomberg Terminal subscribers, is set to reveal a major revamp with its March issue, with a new format, look, and editorial approach.
Interview with Holly Carter, StyleWatch Beauty Editor
Day in the Life: What a Publisher Social Media Manager Does
David Beckham Scores Five British GQ Magazine Covers
How Time Out Group Aims to Hit 350 Million Monthly Uniques
Digital-Only Pubs Dominate Twitter
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.