Monday, February 8, 2016
From AMMC 2016: Magazine Execs Mull the Future of Industry
Conference chairman Joe Ripp, who serves as Time Inc. chairman and chief executive officer, noted the magazine industry is a “business in transition” and that “there is no silver bullet” or quick fix to recuperate revenue lost from the waning print advertising.
Ad Age's 2015 Magazine A-List: See All the Winners
The Advertising Age staff's annual picks and rankings of the magazine media titles pushing publishing forward...
Ad Age Names Joanna Coles Editor of the Year
Advertising Age has named Cosmopolitan editor Joanna Coles Editor of The Year. Coles said Cosmo’s history keeps it relevant to readers. “Some brands come and go, but Cosmo is still very much in the ascendancy, I think, as women’s lives open up,” explained Coles.
Video - Value & Credibility at the Core of The Economist's Native Content
Wilson: "The Economist‘s entire philosophy on native advertising (though it doesn’t use the term native advertising itself) is based on an ongoing conversation with its audience and an understanding of what the audience finds meaningful."
Forbes Guarantees Its Native Ads will Work
Forbes is applying the same money-back promise it once made for display ads to its native ad product, BrandVoice. Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000.) If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back.
InStyle Debuts Redesign With Shailene Woodley, Elle Updates Look with Brie Larson
Fashion books are cleaning up for spring with redesigns that include bolder photography, cleaner fonts and a more sophisticated take on fashion spreads.
At the Newsstand: Stars Are Gracing the Covers of Home, Design, and Shelter Magazines
Domino, Architectural Digest, Elle Decor, Garden & Gun, New York, and TIME are among the magazines reviewed.
Q&A with Woman’s Day's Susan Spencer
"I think it’s important for a legacy brand like ours to continue in print. I believe our readers want it very much. What’s happening in digital and on the website is amazing and wonderful, but I think that the print edition will always be core to our brand and core to what we do.” -Susan Spencer, editor in chief, Woman’s Day.
IBT Media Names Alvaro Palacios COO
IBT Media, publisher of Newsweek and The International Business Times, has named Alvaro Palacios chief operating officer.
Digital Media Stocks Suffer Big Declines
Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. But digital media companies went even lower. So-called FANG stocks -- Facebook, Amazon, Netflix, and Google -- took steep hits.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Memo to con artists everywhere: Don't mess with these folks. That's Doug Shadel, above, front and center, point man for a crew of fraud-fighting experts from the association's Washington-state office. Shadel and his team — along with AARP Foundation and key colleagues around the country — are the driving forces behind AARP's Fraud Watch Network, a crime-fighting army that by the end of last year had signed up almost 500,000 Americans to fight back against scammers, cheats and criminals.