Tuesday, February 9, 2016
Sales Restructuring at Time Inc., 3 Top Executives Will Focus on Specific Categories
Time Inc. announced a major restructuring of its sales business that has three of the company's top publishing execs moving away from day-to-day magazine roles.
5 Women Lose 240 Pounds for Woman's Day Red Dress Awards
TODAY nutritionist Joy Bauer teamed up with Woman's Day to help five women lower their risk of heart disease in response to the magazine's Live Longer & Stronger Challenge. The ladies, who lost a combined total of 240 pounds, will be honored at Tuesday night's Woman's Day Red Dress Awards, which Hoda will host.
WIRED to Ad-Block Users: Turn It Off or Subscribe
The site's editors wrote a letter to readers explaining the decision: "We know that you come to our site primarily to read our content, but it’s important to be clear that advertising is how we keep Wired going: paying the writers, editors, designers, engineers, and all the other staff that works so hard to create the stories you read and watch here."
iCrossing's New Chief Strategy Officer Anne Bologna Says Advertising Should "Feel Native"
Anne Bologna: "I think there are two significant shifts in the industry. One is that we have not seen this level of disruption since the invention of the television. The second is we are no longer a business-to-consumer economy. We are a c-to-b economy."
More on Forbes BrandVoice Guarantees Brand Lift - or Your Money Back
The new guarantee for BrandVoice, its native ad product launched in 2010, claims marketers that spend a minimum of $250,000 for both display advertising and at least seven BrandVoice stories published on Forbes.com over 60 days will be guaranteed an increase in brand lift. Or they get their money back.
Commentary: Why a Major Magazine ( Prevention ) Will Stop Selling Ads
"Publishers, pay attention, because Rodale may be on to something." writes D. Eadward Tree, "The conventional wisdom in magazine publishing says that, even at heavily discounted rates, ad pages are profitable. But publishing ads can increase magazines’ costs in many ways beyond the relatively small expense of printing more pages."
From the AAM: Perspectives on Media Transparency from All Sides
The explosion in digital media and advertising has translated to more automation, more data and more opportunities. The digital landscape is growing, innovating, maturing, blending and replacing traditional media. At the same time, concerns about online ad fraud, invalid traffic, lack of programmatic transparency and overall brand safety continue to rise from all sides of the industry.
Back From the Brink: American Apparel Has a Marketing Budget Again
See All the Ads From Super Bowl 50, Best to Worst, A to Z
Beware of Buzzwords and 9 other Tips for Cutting Clichés
Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
In Forbes: Ever get the feeling that everyone’s on social media? It’s understandable, since according to Pew Research, 65 percent of Americans are sharing and tweeting and linking every day. But there’s one group that is sorely underrepresented when it comes to social media activity—CEOs. In fact, less than half of Fortune 500 CEOs are active on a major social network and not a single Fortune 500 CEO maintains a presence on any of the six major social networks. Not surprisingly, those top-dogs who are dabbling on social prefer LinkedIn and Twitter over sites that may be seen as more “youthful” or “fun,” like Facebook and Google+.