The Association of Magazine Media

Wednesday, February 10, 2016

More from AMMC 2016: People and Adweek's Photos
See photos of First Lady Michelle Obama, Lena Dunham and Julianne Moore break into applause as they arrive at the conference's Let Girls Learn panel, Seth Myers in action on stage, and Arianna Huffington, MPA CEO Linda Thomas Brooks, and Cosmpopolitan's Joanna Coles at the 2016 American Magazine Media Conference in N.Y.C.
New Feature, Tech Magazines Launch
Erik Sass: "If you want proof of the continued vitality and burgeoning potential of the publishing industry, just look at the raft of new publications -- both print and digital -- launching every week. These niche publications target relatively small groups of interested readers with engaging content that allows them to present a special value proposition to advertisers."
"We Are Now One Time Inc.:" Time Inc. Passes Out Company Culture Cards
At AMMC 2016 (http://adage.com/article/media/magazine-execs-talk-tech-disruption/302496/), execs from some of the leading publishers agreed that creating a collaborative, forward-thinking, and open-minded company culture is of paramount importance.
Hearst’s David Carey Outlines Plans for PubWorx
Last week, Hearst Magazines and Conde Nast announced a joint venture to manage various back-office functions at both companies, including production, procurement and circulation. The company, called PubWorx, will also seek to take on work from third-party companies.
Meredith Partners with SimpleReach for Content Marketing
Meredith Corporation announced today that its digital unit will be the launch partner of SimpleReach's content measurement tool, Audience Insights, which examines demographic data for content marketing purposes. Meredith Digital will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of sites, including Better Homes and Gardens, Allrecipes, Parents, Martha Stewart Living and Shape.
Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit
"...we’ve been looking more at marketing services and also more on the data mining, lead-gen, and technology sides of things. We see ample opportunities to recreate our business through being savvy about using data to deliver the best content we can at the right moment." Says AIM's SVP of digital and creative services Jonathan Dorn.
More on Shailene Woodley InStyle Cover Story and the Magazine's Redesign
The 24-year-old star of The Divergent Series: Allegiant graces InStyle's March 2016 cover (on newsstands Feb. 12), heralding the magazine's redesign. In the accompanying profile, Woodley speaks candidly about her passions in high school, falling in love "constantly" and more.
Joanna Coles Stars in Sponsored Video for Cotton Inc.
Steigrad writes: "Joanna Coles is taking native advertising to a new level...In a recent sponsored campaign for Cotton Inc., the Cosmopolitan editor in chief appears on camera talking about how she stays comfortable at work."
Quartz Moving HQ to Accommodate More staff
Executive editor Zach Seward writes, “With this move, we’ve put an emphasis on capturing the culture, or Quartziness, that defines Quartz employees and their work: global, nerdy, creative, and so on."
Rolling Stone Developing a Show with Showtime
Showtime provided detail, saying that it ordered a half-hour pilot for a “pop-culture focused docu-series” in the vein of Rolling Stone magazine.”
With Accelerated Mobile Pages Coming This Month, Google Aims to Reinvent the Mobile Web
Google's push will surely change the media landscape for both consumers and anyone with a stake in digital advertising. The Accelerated Mobile Pages effort, better known as AMP, is a direct response to similar but proprietary platforms like Facebook's Instant Articles and Apple's News.
British Vogue Celebrates 100 Years
Nickel and Dimed: Micropayments Won’t Solve Ad Blocking
Pre-Roll Is out, outstream Is in: How Video Advertising Is Changing in 2016
Guardian-Owned Magazine Business Ascential Floats for £800m
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

In a nod to short attention spans, it's time to predict the next 25 Super Bowl champions. Please suspend your disbelief at the door.