The Association of Magazine Media

Thursday, February 18, 2016

Condé Nast Sees Surge in Digital Audience
In the month of January, Condé Nast grew its digital audience by 45% YoY. According to comScore, six Condé Nast brands experienced their highest month of traffic for January ever: Architectural Digest, BRIDES, Condé Nast Traveler, The New Yorker, SELF, and Vogue.
Time Inc. Acquires Drive, Fast Lane Daily
This week the nation’s biggest magazine publisher announced the acquisition of two popular YouTube channels targeting automotive enthusiasts, Drive and Fast Lane Daily.
How Women’s Health Is Winning Across Platforms
Caysey Welton writes: "Measuring success in magazine media has transformed over the past few years. The metric of record—ad pages—has become supplemented or sometimes even replaced by Web stats, social engagement and other digital data points. However, no matter how you measure it, Women’s Health is winning."
The Economist to Launch Bi-Monthly Lifestyle Title
Emma Duncan, the former deputy editor at The Economist, will be the editor of 1843. She will be joined by Luke Leitch, the former fashion editor at The Daily Telegraph, as style editor, and Sophy Roberts, the former editor-at-large at Conde Nast Traveller, as travel editor.
Sports Illustrated Adds VR to Swimsuit Issue
Sports Illustrated has released its 2016 Swimsuit issue and, with it, a new smartphone app which includes a virtual reality component. To allow customers to view the VR videos, 500,000 magazines come with a headset developed by Quad Graphics called QVR goggles.
Shopping Is Coming to Snapchat, Board Member Joanna Coles Says
“Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is ‘Love something new every day,'” Coles said in an interview with Kara Swisher. “But at some point that will morph into an e-commerce platform so you will be able to buy from it.”
InStyle's Kahlana Barfield on Grammys Fashion
Kahlana Barfield Brown, fashion and beauty editor-at-large for InStyle assesses the various looks and style in play on music's big night.
Ashley Kiely, StyleWatch Fashion Assistant Profiled
Her day-to-day responsibilities include administrative work and covering the lingerie, loungewear and shapewear sections of the magazine. She also plays a role in putting together street style pages, along with merchandise that readers can purchase in order to achieve a similar, affordable look.
Yahoo! "Phasing Out" 7 Digital Magazines
The New Yorker Writes Print's Big Streaming Play
Vox Hires Choire Sicha to Oversee Partnerships with Facebook, Snapchat
SB Nation Yanks Wrongheaded Daniel Holtzclaw Article After Fierce Criticism
Vice CEO Shane Smith Says He's Too Fat to Follow Vice to TV
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

In Drone360: Barbie is getting her own drone. Since launching in 1959, the doll has constantly adapted to trends and technology, so Barbie’s new toy really shouldn’t be a surprise.