Friday, February 19, 2016
People Magazine Nears Massive Deal with ABC to Launch TV Show
Kelly: "Under terms of the proposed deal, sources said, ABC/Lincoln Square will pay a $100,000 licensing fee per episode to the Time Inc.- owned title while also agreeing to buy ads in People and Entertainment Weekly to promote the show."
Condé Nast Unit Announces Unusual Branded-Content Deal with Chevrolet
23 Stories will promote Chevy Malibu across five Condé Nast brands without the need for Chevrolet's approval.
How The Economist's Social Editor Engages an Audience of 20 Million
As the assistant community editor at The Economist, Adam Smith helps run a team that commands a combined social audience of over 20 million, according to the company.
How Net-a-Porter Built a Digital Shopping Experience in a Print Magazine
The magazine allows you to tap, scroll and click-to-buy as you flip through its paper pages, thanks to images that come alive in the retailer’s mobile app. The magazine, which has been running bimonthly issues since 2014 with a paid subscription price of $25 annually, is the site’s answer to what premium commerce-enabled content should look and feel like for a luxury customer.
Allrecipes and FOX Sports Partnership: Meredith Brand Creates a Food-Focused Social Community
AllRecipes relaunched in September with an emphasis on social features and partnerships like this in mind. "One of the visions was to enable us to meaningfully build communities of interest around food," said Marc Rothschild, SVP of Meredith Digital.
Q&A with MXM's Georgine Anton: When It Comes to Content Marketing, Not Everything Is "Epic"
MXM's EVP and General Manager Georgine Anton: "What [marketers] realized is that they need to put out a lot of content all year long. There's a role for that in-house team to react to news, but they're still coming to companies like us because they want someone to help them with their long-term planning."
Fortune Hires Four, Starts “Venture” Site
Fortune has hired a new editor, Lauren Covello, previously managing editor of Entrepreneur.com, the digital arm of Entrepreneur magazine, to run the new vertical called “Venture” on Fortune.com.
New York Adds Executive Video Producer
New York has named Matt Johnston executive producer of video. Johnston comes to the company from Business Insider, where he served as producer and editor of Tech Insider.
Recent People Moves in Magazine Media
The Cut has a new beauty editor-at-large; Condé Nast has appointed a head of programmatic; The Players’ Tribune named an EVP of partnerships and business development; InStyle has a new associate publisher; and Cosmopolitan.com has named its new parenting editor.
InStyle's Eric Wilson on Diversity in the Fashion Industry
At 1:08, Fashion News Director for InStyle, Eric Wilson talks about his recent reporting on the state of diversity in fashion runsway shows in the March issue of the magazine.
Former Seventeen Editor in Chief Ann Shoket Sells Book Rights to Rodale
Titled “The Big Life: Find your Confidence, Live Your Dreams and Get Everything You Ever Wanted — On Your Own Terms,” the book will be released in winter 2017.
Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?
For the first time, the Time Inc. brand produced multiple covers—three, to be exact—for its top-selling issue of the year. Along with model Hailey Clauson, the other two covers feature Ashley Graham, the first size 16 model to be featured on the cover, and UFC star Ronda Rousey.
Transgender Model Andreja Pejic Lands First Major Magazine Cover: Mare Claire Spain
Columbia Journalism Review Looks at Challenges of Anonymity in Sports Journalism
Why Ad Tech Talent Is Returning to Media Sales
BuzzFeed Wants to Use a New Measuring Stick to Tell You How Big BuzzFeed Is
Why Millennials Block Ads
IAB Looks to Demystify Location Data for Publishers
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
In Marie Claire Chelsea Peng offers: "In life, fashion or regular, you will undoubtedly find yourself in the path of someone rude (doesn't have to be a PR girl) because she's had a bad day or she's tired or simply because she hasn't been brought up well. Do you snarl back? Do you pull the "Do you know who I am" card? [In Lady Grantham voice] Heavens, let's hope it doesn't come to that. Whether you're dealing with some interloper sitting in your seat or that mean security guard at Tibi who wouldn't let me stand in the foyer even though it was negative-something degrees out, stay gracious. Everybody's got their own troubles without you adding to them."