Thursday, February 25, 2016
Magazine Media 360° January 2016 Data Is Available Now!
Magazine Media 360° total audiences are up 6.6% with brands like People and Better Homes & Gardens topping the rankings in Print + Digital; and ESPN the Magazine ruling the Web and Mobile Web platforms! New York Magazine the led Print + Digital channel in year over year growth, with Departures posting a blistering 1,265% growth in its Web audiences year over year. ...So which titles ruled in total Magazine Media 360° audience, and which titles showed the most growth in Video and Mobile Web? -Get all the answers now by downloading the latest Magazine Media 360° Top Ten Lists ( http://www.magazine.org/magazine-media-360/top-ten-lists ) and accessing the full Brand Audience Report ( http://www.magazine.org/magazine-media-360/brand-audience-report ). AND Don't forget the latest Audience Mix Infographics for your updating your presentations on the industry's vitality. ( http://www.magazine.org/magazine-media-360/audience-mix-infographics )
Technavio: Digital Magazine Market to Reach $35 Billion By 2020
The global market for digital magazine publishing will pass $35 billion by 2020, with a cumulative annual growth rate exceeding 20% over the next five years, according to a new forecast from Technavio. This growth will be powered by growing penetration of the Internet around the world, as well as soaring adoption of smartphones and tablets, Technavio predicts.
Sports Illustrated Features "The Girls of Archer," Swimsuit Issue-Style Branded Content Debuts Online Today
Sports Illustrated swimsuit issue will feel a little more animated than usual because of the characters from FX's Archer. As part of the marketing campaign for the hit animated comedy's upcoming seventh season, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in both the print issue and online.
Q&A with Time Inc.'s Callie Schweitzer: How to Reach Millennial Audiences in 2016
Time Inc. has gone all in trying to capture the Millennial audience; specifically the female Millennial audience. Most recently, the company has invested in the new digital brand Motto, which has high-profile contributors like President Barack Obama.
IBT Media's International Business Times Names U.K. Editor in Chief
IBT Media has named an Editor in Chief for International Business Times' UK edition. John Crowley who will be based in IBT's Canary Wharf office was most recently the Digital Editor EMEA at The Wall Street Journal.
Recent People Moves in Magazine Media
Time Inc.’s Food & Wine has a new editor in chief; New York Media has a new EP of video; Nylon hired a new creative director; and Condé Nast expanded its digital strategy and initiatives executive team. See the Member Press Release gallery below for more, like Road & Track's recent announcement.
What the Team at People Style Wears to Work
People Style has long established itself as an authority on celebrity fashion (both on and off the red carpet). And although readers can count on the publication's expertise all year long, awards season is when the website really shines. Just before the Oscars this weekend, we asked staffers at the New York office about their favorite stylists, trends, and the best Academy Award dresses of all time.
New York Magazine Gets Serious About Video, Especially on Facebook
New York Media, which owns New York magazine as well as websites Vulture, The Cut, Grub Street and Science of Us, plans to produce a lot more video going forward — with a focus on distributing the content on social platforms.
ESPN's FiveThirtyEight: "We Won't Go the Way of Grantland"
“I don’t think ESPN ever imagined we were going to be huge when it comes to traffic or revenue. This wasn’t designed to do that,” said FiveThirtyEight managing editor David Firestone. “We’re committed to making money, but our real goal is to help ESPN expand its audience and to become a new, long-lasting part of ESPN’s brands.”
CNNMoney Sets Traffic Records
Last month CNNMoney had 33 million unique visitors (that includes mobile, desktop and tablet). That marked a 64 percent increase from January 2015.
THR Editor Discusses David Milch Cover Story
“I was at great pains when I wrote it [the cover story] to give Milch the chance to speak to me directly,” explained Stephen Galloway, executive editor of features. “His lawyer advised him against it.”
ASME-Yale Publishing Course Scholarship
Apply now for the 2016 ASME Scholarship at the Yale Publishing Course: Leadership Strategies in Magazine Media. For more information, please visit the Yale Publishing Course website ( http://magazine.informz.net/z/cjUucD9taT01MDQ1Mjg0JnA9MSZ1PTc1NDcyNjcyNSZsaT0zMzA3MzY4Mg/index.html ). Download scholarship applications here ( http://magazine.informz.net/z/cjUucD9taT01MDQ1Mjg0JnA9MSZ1PTc1NDcyNjcyNSZsaT0zMzA3MzY4Mw/index.html ). The application deadline is April 1, 2016.
In Bloomberg Businessweek: Hoping to publicize her new nonprofit, last fall Julie Burkhart called her local NPR affiliate, KMUW in Wichita, about buying a day of sponsorship for $480. Station manager Debra Fraser decided immediately that KMUW wouldn’t allow it. “I didn’t want to upset the apple cart,” Fraser says.
The response wasn’t new to Burkhart. In April 2013 she had reopened and renamed Women’s Health Care Services, where her former employer and mentor, Dr. George Tiller, provided abortions from the 1970s until 2009, when he was shot in the head and killed while ushering at his church. Today, South Wind Women’s Center offers abortion and OB-GYN services as well as transgender care such as hormone therapy. Burkhart hopes to install a birthing center. In the basement, Trust Women, the center’s umbrella nonprofit, runs a political action committee, continuing the advocacy Tiller began in the 1980s.