The Association of Magazine Media

Thursday, March 3, 2016

Folio's Outlook 2016: Trends that Matter
Leading publishers identify the trends that will most impact them in 2016, and how they’re positioning their companies to capitalize.
Hearst and Verizon Teaming Up on Digital Video Channels
Hearst has stepped up its already-aggressive digital strategy for targeting Millennials. Wednesday, the company announced it’s reached a partnership agreement with Verizon to create, develop and distribute mobile content for the highly coveted audience segment.
More on MPA Names Glenn Spoto CFO
“His vast finance background is specific to magazine media, and he clearly understands the unique challenges and enormous opportunities in our industry,” stated Linda Thomas Brooks, MPA president and CEO.
How Popular Mechanics’ EIC Wowed Michael Keaton at the Oscars
This year for the first time, the magazine was a sponsor of the The Academy of Motion Picture Arts and Sciences Scientific and Technical Awards, which were held a few weeks before the Oscars.
Recent People Moves in Magazine Media
AMI has appointed a new SVP and group publisher; Women's Health has a new beauty and lifestyle director; Smithsonian Media Group Named a new CRO; Success magazine has a new editor at large; and Hearst Magazines Digital Media has announced an expansion of its editorial operations group.
How Publishers Are Unlocking Value in Events
"Publishers hosting events to diversify their revenue streams is nothing new. However, the reasons to add events to existing business models are on the increase," writes Piet van Niekerk.
Rodale Takes Men’s Health to Food Aisle in the U.K.
Rodale has announced that Men’s Health will introduce to the U.K. Men’s Health Kitchen, a new line of branded frozen entrees, and expand Men’s Health Fuel, its branded healthy snack line, in April 2016.
Magazine Media Spotlight: Let Bella Thorne Take You Inside InStyle's Golden Globes Afterparty
InStyle Virtual Reality: From the jokes to the food to the parties, there’s a lot that happens behind-the-scenes at an award show that we don’t get to witness on TV. But InStyle wants you to see it all — which is why they just launched InStyle Virtual, their new in-the-moment video experience, which allows you to follow along as Bella Thorne gets ready, takes photos and dances with Grant Gustin at this year’s Golden Globes after party.
Architectural Digest Taps Vicky Lowry as Editorial Projects Director, Gears Up for Design Show
Lowry, who reports to AD editor in chief Margaret Russell, joins Condé Nast from Hearst Magazines, where she served as features director of Elle Decor, Veranda and House Beautiful.
Museum at FIT Details the Carmel Snow Years at Harper’s Bazaar
Organized through the School of Graduate Studies with the Museum at FIT, the show features decades-old magazines, personal notes, video clips and archival designer pieces set against oversize images of the Bazaar shoots the clothes appeared in.
How Magazines Hit the Crowdfunding Jackpot on Kickstarter
Although website projects brought in the most cash on Kickstarter (29 percent of the journalism category’s total contributions), magazine projects were the most prolific, accounting for 20 percent of all funded journalism projects.
StyleWatch Editor Lisa Arbetter Talks Diversity in Fashion at Syracuse
Arbetter graduated from the Newhouse School’s magazine program and went on to work for Condé Nast’s Cargo and InStyle before becoming the editor of StyleWatch.
More on TIME Photographer: I Got Choked at Trump Rally
Businessweek Features DJ Khaled
Playbill's Mobile App Delivers a Customer Engagement Command Performance
Half of Ad Blockers Will Disable for Quality Content -Publishers, What Are You Waiting For?
New Study Reveals a Startling Rise in Mobile Ad Blocking
FourFourTwo Magazine Launches in the U.S.
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
InStyle Virtual Reality: From the jokes to the food to the parties, there’s a lot that happens behind-the-scenes at an award show that we don’t get to witness on TV. But InStyle wants you to see it all — which is why they just launched InStyle Virtual, their new in-the-moment video experience, which allows you to follow along as Bella Thorne gets ready, takes photos and dances with Grant Gustin at this year’s Golden Globes after party.