Tuesday, March 8, 2016
Gwyneth Paltrow, Drew Barrymore on Board for Marie Claire’s Power Trip with JetBlue
Giving new meaning to a captive audience, Marie Claire will be whisking away 200 influential women for its Power Trip, a 36-hour in-flight networking and pop-up conference in San Francisco.
Poised for Growth: Reddit
ComScore has put the site’s traffic at around 30 million unique visitors in the U.S. By its own metrics, reddit says it has more than 230 million monthly visitors. The discrepancy with comScore and Alexa, which reddit relies on, could be rectified soon and may just be a matter of comScore lacking a clear view of the site’s traffic, sources have said. Either way, reddit is poised for growth.
Finnegan Named President, Atlantic Media, Plans to Expand Brands Globally
Finnegan has moved up the Atlantic Media ranks quickly; just six months ago he was promoted from CFO to COO. His priorities in 2016 are to continue the growth of the company and to "stabilize our operations to ensure that growth is better locked down in an ever-changing media environment."
More on Condé Nast's Digital Outpost in Austin
“Austin has become an epicenter of digital talent and creativity, and establishing our presence there will not only enable us to accelerate our growth, but it also will provide us with insight into cutting-edge technology and keep us at the forefront of the industry,” said executive vice president and chief digital officer Fred Santarpia.
Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads
If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.
InStyle’s Kahlana Barfield Promotes "Love Your Bod"
InStyle’s Kahlana Barfield on how to dress for your body based on February's "Love Your Bod" feature.
Q&A with InStyle’s Accessories Director Meggan Crum
InStyle’s Accessories Director Meggan Crum reveals her Fashion Week essentials, top jewelry picks and styling tips.
Q&A with Robb Report Editor Brett Anderson
Folio: chats with Brett Anderson, Robb Report editor-in-chief, about the growing affluent audience and maintaining a successful print title in the digital age.
The One-Two-Three Sucker Punch That Is Killing Digital Media
Digital Ad Spending to Surpass TV Next Year
Europe's Top Publishers on What They're Doing About Ad Blocking
How the Guardian Shines a Light on Dark Traffic
Ray Tomlinson, the Inventor of eMail, Has Died
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
May 12, 2016
We are pleased to announce the Imagination Awards for independent magazine media. The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. WHO SHOULD ENTER THE IMAGINATION AWARDS? Any individual or team working at an independent magazine media brand. Entries may come from the areas of editorial, advertising sales and marketing, research, events, video, digital, mobile, social, consumer marketing, audience development, corporate, human resources or other.
Lewis DVorkin takes a look across the wide spectrum of activity and innovation against industry trends: "Time Inc. goes all in on stand-alone Web sites for young women — HelloGiggles, xoJane, xoVain and now Motto."