The Association of Magazine Media

Thursday, March 10, 2016

Time Inc. and StyleHaul Launch Multi-Year Partnership
Time Inc. and global creative network StyleHaul have announced a multiyear partnership. The joint effort combines Time Inc.’s content with the access and scale of StyleHaul’s Millennial influencer network.
How a Digital Brand Proved that Print Media Isn’t Roadkill
What started as a side project for two editors at Hot Rod magazine, a 65-year-old legacy title, has undergone a surprising evolution. Roadkill has gone from a web series to a digital property to a full-fledged print magazine on the strength of its millions-strong digital audience.
Sports Illustrated Kicks Off Greatest Moments in Sports History
"It is the debate among passionate sports fans that helps define the fan experience, and we expect that this new franchise will inspire much discussion and reflection," stated Paul Fichtenbaum, Sports Illustrated group editor.
O, The Oprah Magazine's Kaylin & Jamison Talk Partnerships & the Superbrand
Diane Clehane writes: "It’s the first collaboration of its kind for the magazine (and the store) but that’s certainly not because there’s been any shortage of suitors looking to bask in the reflected retail glory that can turn any Oprah-endorsed product into an overnight sensation. The flood of pitches from companies looking to hitch their wagons to Oprah’s star is “constant” said Lucy (Kaylin.")
Texture and Atavist Magazine Team to Produce "The Mastermind" Series
Texture, the digital magazine app, is partnering with The Atavist Magazine to sponsor a new weekly series called "The Mastermind," led by Atavist editor in chief Evan Ratliff.
How Video Buoys Print & Digital Revenue for Model Railroader
Kalmbach Publishing’s flagship title Model Railroader boasts an incredibly loyal following, with a print circulation of 138,000, 1.4 million pageviews per month, and a 36% open rate on its weekly newsletter.
The New Yorker Names Emily Greenhouse Managing Editor
The New Yorker has found someone to fill Silvia Killingsworth’s shoes. Emily Greenhouse, who most recently worked for Bloomberg Politics, is returning to succeed Killingsworth as managing editor.
Vanity Fair Deputy Editor Punch Hutton Departs Condé Nast
Hutton, who joined Vanity Fair in 1998, began her career there as Graydon Carter’s assistant. During her tenure at the magazine, Hutton edited the “Fanfair” section, and re-introduced the magazine’s party pages in the “Fairground” section.
Former Fashion Editors Launch Solar, a Spanish Language Lifestyle Magazine
The problem with the magazine industry isn’t that print is dead, according to Igor Ramírez García-Peralta and Michaela Dosamantes, the Millennial pair behind Solar, a new biannual Spanish language lifestyle magazine. The problem is that publishers refuse to “change their formula,” explained Solar fashion director Dosamantes.“
Recent People Moves in Magazine Media for March
Town & Country has a new editor in chief; Bonnier Corp. has hired a new director of programmatic; Muscle & Fitness has a new senior editor; Marie Claire, Star and OK! have named new beauty directors and editors; and The Economist Group has named a new associate publisher, EMEA, for 1843.
Where Is Lead Gen Leading Publishers? Part One
Mental Floss Bows "Live Smarter" Vertical with Allstate
Why Big Brands Are Getting into the Subscription-Box Business
The New York Times Is Launching a Television Website, Expanding Well
Ad Blocking: What Readers Think – And Three Tips Publishers Can Use
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register today 14 for best rate.
The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
May 12, 2016
We are pleased to announce the Imagination Awards for independent magazine media. The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. WHO SHOULD ENTER THE IMAGINATION AWARDS? Any individual or team working at an independent magazine media brand. Entries may come from the areas of editorial, advertising sales and marketing, research, events, video, digital, mobile, social, consumer marketing, audience development, corporate, human resources or other.

In Bloomberg Businessweek: At the office, you can guess a bracket and win. Online, it’s a feeding frenzy for the pros.