Wednesday, March 30, 2016
6% Growth Year-over-Year! Magazine Media 360° February 2016 Data Is Available
The February 2016 Magazine Media 360° Brand Audience Report, released today, shows that total magazine media audiences are up 6% year-over-year, with the most dramatic increases coming from growth on the Mobile (+36%) and Video (+51%) platforms, while Print and Web hold steady. Of the 137 reported magazine brands, 66% of the brands posted an increase in total audience versus a year ago, with more than half of these being up by double digits. Digital platforms remain critical to integrated brand growth, with 85% of the participating brands showing double-digit growth in at least one of the three reported platforms—Web, Mobile, and Video. More than 40% of the brands show gains in all of their reported digital platforms.
Bon Appetit, PGA, and Chase, Partner for "Champions of the Course"
Erik Sass: "Like most sports, golf is a natural pairing with food — at least for the spectators. Chase Sapphire Preferred is joining forces with the PGA of America and Bon Appétit to celebrate this match made in heaven – or rather, on the green."
How Harper's Bazaar Gets Its Readers to Shop
Harper’s Bazaar is confident that its editorial content will inspire its readers to go shopping, so it is beefing up ShopBazaar.com, the online e-commerce store that weds the fashion magazine’s editorial coverage with a full commerce platform.
Glamour Partners With Lane Bryant on Fashion Collection, Special Magazine and More
Glamour is embracing the plus-size market through a multitiered partnership with Lane Bryant. The Condé Nast-owned glossy has partnered with the plus-size retailer in a deal that includes a fashion collection, two special issue magazines, print and digital sponsored editorial, a video series and advertising.
Investigation Discovery Sets "People Magazine Investigates" Series
“It’s a natural fit for one of the most trusted brands in reporting, People magazine, and Investigation Discovery,” said Henry Schleiff, group president at Discovery Networks.
Outside, PDX Launch Science Of Survival Podcast
“The kinds of captivating tales that have worked so well for Outside in print and online make for incredibly immersive listening experiences,” stated Michael Roberts, executive editor of Outside, adding that this partnership with PRX partnership brings their storytelling to a new format.
Bloomberg Business Rebrands As "Bloomberg"
Going forward, Bloomberg Business will be simply “Bloomberg.” The consumer financial news site will just go by the name of its namesake founder as part of a homepage redesign that went live Tuesday afternoon.
Consumer Reports Offers Buyouts
Consumer Reports and its union have partnered to offer buyouts to veteran staffers. The news came via a memo from CEO Marta Tellado.
Atlantic Media Names Michael Kelly Award Finalists
Atlantic Media has named the finalists for its annual Michael Kelly Award. The Kelly Award honors Michael Kelly, a former editor of The Atlantic and National Journal, who died while covering the Iraq war in 2003.
TIME Magazine Got Global Warming Right in 2006: "Be Worried. Be Very Worried"
Jeffrey Kluger: "Ten years ago this week, Time magazine published a landmark cover on global warming with the headline, “Be Worried. Be Very Worried.” The main story was a very solid, even prescient, piece of reporting — warning about polar ice loss, sea level rise, severe drought, and other extreme weather..."
Former Top Magazine Editor Scores $200K for Memoir
Terry McDonell, former top editor at Sports Illustrated, Us Weekly, Rolling Stone and Esquire, had his memoir snapped up by the Knopf imprint of Penguin Random House, which plans to publish it this August.
Q&A with CNET Magazine's Connie Guglielmo
"...When we looked at the opportunity to do a print magazine, we thought about it and we realized that the magazine publishing world was going through a challenge, but we do believe that people still like to read some content in print.” Connie Guglielmo.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
If you try going up for a jump ball against Derrick Willies, you probably won't have much of a chance. The Red Raiders receiver did an impressive 60-inch box jump sitting down. Oh not to mention, he was wearing a 10lb vest. Yikes.