The Association of Magazine Media

Wednesday, April 13, 2016

Good News on U.S. Postal Rates
MPA President and CEO Linda Thomas Brooks: "The Postal Service removed the 4.3 percent exigent rate surcharge implemented in January 2014 for market dominant mail classes, including Periodicals. This rollback will save publishers more than $60 million over the next year in Periodicals postage. First-Class Mail and Standard Mail rates will also be reduced, generating additional savings."
Time Inc. and Zuora Partner to Provide Comprehensive Subscription Solution
Zuora Inc., the provider of subscription services for publishers like The Guardian, and Time Inc.’s customer service division (TCS) announced today that they will team up to co-market and co-sell their end-to-end subscription solutions.
Condé Nast’s Media Plan Seen in First Monday Film
Alexandra Steigrad: "When Condé Nast’s top brass formed its entertainment unit in 2011, it may have had this moment in mind: The division will premiere its first feature film, “The First Monday in May” at the TriBeCa Film Festival on Wednesday."
11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty Highlights Brand's Shift from Shedding pounds to Instilling Pride
The May/June issue features a photo section of Weight Watchers members of varying ages and body types who agreed to pose with minimal—and frequently no—clothing. They range from 29-year-old Latoya to Janie, a career women and 55-year-old grandmother. Rendered in grayscale, the images are striking, whimsical and rich in personality.
YouNow Is the Latest Platform Publishers Are Using to Reach Young Audiences
Although People is also very active on Facebook Live video and Snapchat, YouNow gave it a way to talk directly to a ready-made audience of young viewers, said JJ Miller, executive producer for video of People and Entertainment Weekly.
Hearst Design Group Tests the Waters for New Metropolitan Home
The pilot issue’s 124 pages contain advertisers from the home, fashion, auto and tech categories, including Benjamin Moore, Clinique, Mitchell Gold + Bob Williams, Shutterfly and Toyota Prius.
W Unveils Its May Cover and a Video Featuring Jennifer Lopez
The video is created by W for The Scene, Condé Nast Entertainment's video platform. J. Lo is the magazine's new cover star for the May issue.
W’s Editor in Chief Shares the Key to Getting a Job in Fashion
Stefano Tonchi has held some of the highest positions in the editorial world. The Italian editor has had stints at Esquire, L’Uomo Vogue and the Sunday Times — he was even the creator and editor-in-chief of T: The New York Times Style — and today, he is of course the editor in chief of W magazine.
The Digital Wedding Crashers: Hashtags Help Brides Put Their Big Days on View
Guests at the wedding of InStyle's Kahlana Barfield Brown, of the #BrooklynBrowns, received a gold envelope with a small card asking them to use the designated hashtag but not to post pictures of the bride and groom. Mr. Brown isn't active on social media and Ms. Barfield Brown considers herself a private person, so the couple had reservations about oversharing.
InStyle's Kahlana Barfield Brown Assesses Kendall Jenner's Impact on Fashion
At 1:23 in the video clip from Access Hollywood, InStyle's editor at large explains how the Reality TV Star has become a fashion notable, driving much of the buzz around the recent runway shows.
How Highlights Has Transformed Its Classic Kiddie Magazine for the App Generation
At the ripe old age of 70, Highlights — that magazine staple of pediatricians’ offices and often the first piece of mail a kid used to get — is moving into the digital age.
More on The New Yorker's New App
"For 85 years or so, we've just been a weekly magazine," Nicholas Thompson, editor of New Yorker.com said. "And gradually, we've become a whole lot of other things. We've become a website, we've become an radio show, we've become a TV show. And now we've become an app that includes the weekly magazine and all of the stuff we've just published today."
Layoffs Hit Salon
Ad Blocking Is Bad for Programmatic Advertising
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Hotel Savings End April 19!
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
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