Monday, April 18, 2016
The Media Chart: Star Wars, Nothing but Star Wars - And Business Magazines Report Audience
Fast Company, Wired, and Fortune rounded out the top five in the Business category -which brands won the number 1 and 2 spots? Read more to find out and also see the entire General Interest Top Five.
Q&A with Hearst Magazines’ David Carey
"I spend a lot of time reading our magazines; there are all sorts of interesting and thoughtful analyses of trends across the world. I do very much believe in interdisciplinary thinking, that the answers to some business problems are found by looking at other industries, not just our own. So, I like to consume as much as I can." David Carey, President, Hearst Magazines.
Hearst Eyes the Future, Bets Big on Programmatic Native and Data
"Native advertising, put through programmatic pipes, can be a powerful combination, and publishers like Hearst have organized themselves around this vision."
Magzter Announces Launch of Interactive Advertising Network for Digital Magazines
D.B. Hebbard writes: "The move certainly makes sense as Magzter is a revenue-share platform, and ads can be sold into positions both within the replica editions, as well as in positions such as the store and library pages."
Vogue Publisher Talks Strategy Shifts
Vogue publisher and chief revenue officer Susan Plagemann talks exclusively to BoF about the multi-channel future of one of fashion’s most storied media brands.
InStyle Presents Print Edition As Luxury Product: Redesign Reviewed
Editorial director Ariel Foxman and creative director Rina Stone say they had several qualities - luxurious, immersive, escapist - in mind when they set out to refresh InStyle and distinguish the print experience from the internet's fleeting pace."
StyleWatch's Brittany Burke Takes to Morning TV to Review Swimsuit Choices
As well as a segment on TODAY, StyleWatch deputy editor Brittany Burke did a phone interview with Mic.com: "We've all sort of been there... It's a very personal thing. Even if you love your body, it's most on display in a swimsuit so it's really hard to kind of get over that fact that you're seeing more of this than you usually do. Swimsuits doesn't really leave that room for error."
Bon Appétit Launches City Guides Timed to May Travel Issue
“We’re at this time now as a brand where we’re constantly trying to stream our assets into so many different platforms,” said Bon Appétit editor in chief Adam Rapoport. “One thing I realized we hadn’t done is take advantage of all our travel and restaurant authority that we’ve accrued over the last five years…."
More on Michael Hainey Joins Hearst As Esquire’s Executive Director of Editorial
Former GQ editor at large Michael Hainey is moving to Hearst to assume the role of Esquire executive director of editorial. He will also serve as editor at large of sibling glossy Town & Country.
Joanna Coles, Ashley Graham, James Truman to Speak at Fashion Culture Design
Slated for June 9 at the Tishman Auditorium at the The New School’s Parsons School of Design, the one-day event will be stacked with 10 panels. Cosmopolitan’s editor in chief Joanna Coles, IMG Models’ president Ivan Bart, model Ashley Graham, BMW Design’s Sandy McGill and Kering’s Laurent Claquin will be in the mix.
Fast Company Mourns Passing of Longtime Editor
Fast Company is mourning the passing of longtime senior editor Linda Tischler, 67, who passed away April 11. She was also a noted specialist in the world of design.
In the U.K. - Conde Nast Redesigns Glamour, Moving the Title to an Integrated Print and Digital Team
Alissa Rubin Wins Atlantic Media’s Michael Kelly Award
Cover Story: Mental Floss
Vice Union, Management Agree on Tentative Deal
Consumer Awareness Of Blockers Reaches Critical Mass, 42% Would Pay
London Staff Set to Increase As New York Times Announces $50m Global Expansion
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.