The Association of Magazine Media

Tuesday, April 26, 2016

5 Ways "Male" Brands Are Reaching Women: Shape's Tim O’Connor
Tim O’Connor, Publisher of Shape, speaks about how marketers are targeting women with traditionally male oriented brands: "More and more people are recognizing the power of women's purchasing habits." Kristina Monllos writes: "Beer brands like Coors and AnheuserBusch's Michelob Ultra are putting ads in places they've rarely gone before," and further notes Coors is running print ads in "People, Shape. Women's Health and Runner's World, and making digital buys on,, and Pandora."
An Heir Who’s Ready to Take the Reins at New York Magazine
Next week, Pamela Wasserstein, 38, will become chief executive of New York Media, the parent company of New York magazine, giving her family more direct control of the publication.
Q&A with ESPN The Magazine's Alison Overholt: What It Means to Be the First Female Editor of a National Sports Magazine
Overholt: "Everybody's focused on the historic nature of it, but I don't think that my placement into this position had anything to do with the fact that I'm a woman. It's having an editorial track record that has put me in this position. So in that sense, there's a lot of attention on something that feels a little bit beside the point. However, that said, it's still incredibly meaningful!"
National Enquirer TV Series at Reelz
Several months after The Weinstein Company joined forces with the publication's parent company American Media, Inc. for a production unit, Reelz has unveiled a new docuseries centered on the magazine, National Enquirer Investigates.
Bonnier Updates Its Digital Edition apps, Including for the App that Led the Way: PopSci
Six years ago this month, Popular Science unveiled its vision for what a tablet magazine should look like using the digital publishing platform the company itself helped develop.
Introducing Pulse, Digiday's Quarterly Print Magazine
Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means for publishers.
Magazines Receive Double the Honors at Matrix Awards 2016
Of the eight recipients, two have earned their stripes in magazine media, Nancy Gibb and Janice Min. Gibb, the first female editor of Time magazine, who has written more cover stories than any writer in the brand’s history, accepted her award from fellow journalist Katie Couric. Couric called Gibb “a cross between a poet and a pastor,” and said of her writing; “Finding the right word is like capturing light in a bottle. Nance does it again and again.”
Saveur’s May Issue Explores France, from Provence to Biarritz
From cover to cover, Saveur’s May issue is all about France — a first for the magazine. Another inaugural effort for the title is the fact that Air France is advertising, has run a two-page advertorial and will sponsor all of the issue content on Saveur’s website.
Martha Stewart Weddings' Editor at Large Darcy Miller on the Hottest New Wedding Trends
The segment identifies new fashion "looks" that editors at Martha Stewart Weddings say will be rocking the wedding aisle in the coming year and, in some cases, -causing jaws to drop.
InStyle’s Kahlana Barfield Brown Discusses Great Style Any Size
At 24:00 in, InStyle’s fashion and beauty editor at large Kahlana Barfield Brown explains how to have great style at any size with hosts Frankie Grande and Linda Rodriguez.
Better Homes and Gardens' Amy Brightfield Talks About New Ideas for Picnics on Kathie Lee & Hoda
Features Director Amy Brightfield explains how to enjoy a fun-filled afternoon outdoors without necessarily hitting the park, and using your backyard instead.
InStyle's Melissa Rubini Featured - #UpWiththeSkimm
Ever popular news aggregator theSkimm included InStyle fashion director Melissa Rubini in their latest #UpWiththeSkimm profile this morning on Instagram.
For Enthusiast Media, Ethics Can Be Costly
Despite a downturn in print advertising across the magazine industry, enthusiast publishers continue to make businesses out of voracious interest in topics like fishing from kayaks, artisanal soap-making, and backyard astronomy. Modern Ferret, a magazine about domestic weasels, enjoyed a respectable nine-year print run before closing its doors in 2003.
New Web Series for Inc. Magazine: Shark Tank Star Spotlights Immigrant Entrepreneurs
The series, The Inspiration Chronicles, will spotlight entrepreneurs who emigrated from their native countries to North America.
More on The New Yorker and Others Act Fast to Pay Tribute to Prince
The Gannett-Tribune offer: No One Knows What a Newspaper Is Worth Anymore
Opinion: Publishers Don’t Have a Clue About Unit Economics
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

In WIRED, The 2016 Next List, recognizing 25 visionary individuals who are shaping the future of business and bringing the world of tomorrow to us today.