The Association of Magazine Media

Tuesday, May 10, 2016

GQ Debuts First Issue of GQ Style
“Do you know anyone who wakes up and aspires to general luxuriousness? I do not. What we’re all really after—and what GQ Style is all about—is the charged-up feeling that comes from living a limitless, unbound life." -GQ Style, editor Will Welch.
InStyle Named Digital Team of the Year at min's Best of the Web Awards
Four guest presenters were on hand to help pass out awards, including last year’s Digital Hall of Fame inductees Will Lee, editorial director of People.com and EW.com, Angela Matusik, director of branded content strategy at InStyle, and Mike Hofman, executive digital director at GQ. Lisa Chudnofsky, site director at Women's Health also helped pass awards out.
A Day in the Life of Ariel Foxman
InStyle’s editorial director oversees the 22-year-old fashion and beauty magazine as well as its family of websites, the InStyle Collection, featuring The Outfit, xoJane, xoVain and beauty website Mimi.
Hearst Is Betting on Snapchat Discover Pop-up Channels
The success of Seventeen Prom means Hearst plans to do more pop-up channels in the coming year across its various magazine brands including Seventeen, Elle and Harper’s Bazaar, according to Troy Young, president of Hearst Magazines Digital Media.
Why Publishers Are Teaming up to Explore Time-Based Selling
The Economist has also adopted the approach. In February, Ashwin Shridar, global head of digital products revenue at The Economist, told Digiday about the results of its first campaign traded in this way. It’s now onto its third, billing for display ad impressions that get over five seconds of “active” reader view time, including scrolling up and down a page, using a mouse or typing on a keyboard.
Complex Announces ComplexCon Cultural Festival
The Millennial-leaning music and pop culture media company has tapped entertainer Pharrell Williams as cultural director and host committee chair to help put together the event, which is called “ComplexCon.” Complex revealed details of the event, which will take place in Long Beach, Calif., from Nov. 5 to 6, at its Digital NewFronts presentation in New York Monday evening.
How This Old House Plans to Boost Subscription Revenue
This Old House will partner with subscription integration and automation platform fullcube in a bid to offer consumers a range of subscription packages at varying price points and across channels, including print, digital, mobile, and video, among others, both parties announced.
More on Time Inc. NewFront Unveils OTT Service, Video Expansion
Time Inc. is creating an advertiser-supported “over-the-top” video service anchored by People magazine and Entertainment Weekly, the company announced Thursday morning at a NewFront presentation in New York.
Time Inc. Restructures Tech Operations Team
Kurt Rao has been named senior vp of technology operations, a new role at the company. He previously served as vp and corporate CIO for Time Warner. Jen Wong, president of Time Inc. digital, will add oversight of product development and engineering.
New Republic Makes Changes to Business Team
New Republic has named Suzanne Wilson director of sales and promoted Erika Velazquez Alpern to vp of marketing and communications.
Variety Names International Ad Directors
Variety has promoted Eric Legendre and Celine Rotterman to co-managing directors of international advertising and strategic partnerships.
How Condé Nast’s Ars Technica Tweaks Its Approach for the U.K.
Ars Technica founder and editor-in-chief Ken Fisher wouldn’t give specifics but said the U.K. traffic and revenue have exceeded expectations. “It took us four years to grow this kind of scale in the U.S.,” he said. “In the U.K., it took six months.”
Reddit's Technology Subreddit Is Considering Banning Links to Publishers that Ban Ad Blockers
Moderators of Reddit’s popular technology subreddit, which boasts more than 5 million subscribers, are considering banning links from publishers, specifically Wired and Forbes, that force users to disable ad-blocking tools to access their sites.
Cross-Industry Manifesto to Ad Blocker Pandemic on Its Way
The advertising industry’s largest stakeholders, including those representing the world’s biggest advertisers and media owners, as well as consumer advocate groups are in talks to establish a consensus on how best to serve ads to consumers using ad blockers.
Interactive Advertising Bureau CEO: AdBlock Plus Is an Extortion-Based Business
CEO Rothenberg minced no words in his dislike for AdBlock Plus, which will whitelist some advertisers if it deems their ads unintrusive (and — for some — when they pay), but he also mixed in a bit of understanding for those who want to use ad blockers.
Grazia U.K. to Craft a June Issue of Its Magazine on Facebook Live
Periscope Adds Permanent Archive for Broadcasts, Search and Drone Support
AdBlock Plus Reaches 100 Million Active Installations
Google Launches Way For Publishers to Highlight Local News
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

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