The Association of Magazine Media

Wednesday, May 11, 2016

MPA's Magazine Media 360° Takes Overall Win at FIPP Insight Awards 2016
The overall winner of the FIPP Insight Awards 2016 was announced at FIPP London today as the (MPA) U.S Association of Magazine Media's Magazine Media 360° Brand Audience Report.
Hearst Offers Print-to-Digital Targeting
Lucia Moses writes: "Print magazines have struggled to compete with the rise of digital media and advertisers’ ability to target specific audience segments online. But now, Hearst is touting its ability to retarget print subscribers on their online journeys."
Condé Nast Launches Beauty Network, Rolls Out Branded Content Offering #TheLookIs
Called #TheLookIs, the group consists of content from Condé Nast titles with broad beauty coverage, including Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair.
The Economist Is Looking to Bolster Its Content With Virtual Reality and Mobile Video
It's been less than a year since the 172-year-old publication launched its filmmaking arm, Economist Films, which has since released a number of 15- to 20-minute documentaries covering hard-news topics like drug legalization and physician-assisted suicide. Now, at its inaugural NewFronts event, Economist Films said it will expand a number of existing series that explore cities, companies, artists and issues around the world.
How The Economist Engages Audiences on the Go: Espresso!
Espresso, which delivers bite-sized news every day to a progressive, younger, caffeine-fuelled audience, was the first product launch for The Economist in 173 years. Its journey from idea to fruition was outlined by Mark Beard, SVP of digital media and content strategy, and Iain Noakes, global digital acquisition journey and performance director with The Economist UK, at FIPP London.
ESPN The Magazine Publishes WNBA-Themed Issue
The cover of the WNBA issue features current and former players, including Maya Moore, Elena Delle Donne, Tina Charles, Chiney Ogwumike, Breanna Stewart, Skylar Diggins, Sue Bird, Tina Thompson, Teresa Weatherspoon, Rebecca Lobo, Tamika Catchings and Katie Smith.
Town & Country Hosts Third Annual Philanthropy Summit in New York
Aside from delving into issues ranging from cancer research, water conservation, private wealth and hunger, the day acted as a sort of “coming out” or debut for T&C’s newly crowned editor in chief Stellene Volandes, who led a panel on supporting the arts.
Barbara O’Dair Named Editor in Chief of Prevention
Rodale has named Barbara O’Dair editor in chief Prevention. She joins the magazine from Reader’s Digest, where she served as executive editor.
Good Housekeeping Names Projects Director
Good Housekeeping has named Lindsey Benoit brand communication and strategic projects director, a new role at the magazine. Benoit joins GH from Women’s Health, where she served as director of communications and special projects.
More on Hearst's Experiments with Pop-Up Snapchat Channels
Recently, Seventeen launched a pop-up channel titled Seventeen Prom, with content tied to that annual special/awkward event. The channel was successful, so Hearst plans to add more pop-ups from its many brands, including Harper’s Bazaar and Elle.
More on The New Yorker's Innovators Cover Featuring Augmented Reality
Once the app is downloaded, readers can hover their mobile device’s camera over the AR-enabled pages, the front and back covers of the print edition, or Qualcomm’s ads in the issue, and an interactive experience will begin featuring a winding subway car and vibrant city skyline.
Quartz to Open Chart Platform Atlas to Public
Quartz is opening up Atlas, its platform for creating charts, to the public. A project that started last year for Quartz’s journalists, Atlas can now be used by chart creators around the world.
Nick Jonas Talks Writing Through a Breakup in OUT Magazine
Nick Jonas strikes a contemplative pose on the cover of Out magazine’s June/July 2016 issue, available now.
Marka, Hearst Launch Harper’s Bazaar Café in Dubai
Nostalja! Nikki Finke Helps Deadline Celebrate 10 Years
Some Publishers Are Reportedly Paying to Join Snapchat's Discover Section
Media Companies Tap Virtual Reality to Drive Immersive Experiences
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
In TIME: YouTube's large userbase and vibrant creator culture will be tough to overcome... Five years ago Amazon decided it wanted to take on Netflix with an unlimited video streaming service chocked full of Hollywood movies and television shows. Now, the retail giant has its sights set on YouTube, the biggest video site on the Internet.
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