The Association of Magazine Media

Friday, May 13, 2016

MPA Announces The Imagination Awards Winners
Roadkill Magazine, Taste of Home, PORTER Magazine, Backpacker, Active Interest Media, The Atlantic and Surfing Magazine take home top awards; The winners were announced at the 2016 IMAG Annual Conference in San Francisco.
Lindsay: Publishers Need to Apply Yield Optimization Techniques to Subscription Pricing
"To survive and succeed in the post-rate base industry, magazines need to accelerate their use of audience yield management. They have long used database marketing to identify, target, and acquire subscribers, and they now need to use these same capabilities to manage the profit of subscribers throughout their lifecycle."
Hearst Magazines Forms Hearst Autos, Names Nick Matarazzo as President
The group is comprised of Car and Driver, Road & Track, business-to-business digital media solutions company Jumpstart Automotive Group and Veretech Holdings Inc., which had been part of Hearst Business Media.
Forbes Tests New Tactics to Combat Ad Blocking
The publisher is asking ad-blocking users to provide personal information to access its site: They can still access Forbes.com so long as they register for a Forbes account, providing personal information, or log in via Facebook or Google. Forbes might not be able to deliver ads to those users, but obtaining that information instead might be a valuable alternative.
Martha Stewart Picks Her 25 Favorite Covers
Among the most striking cover artwork on display is a 1999 Christmas issue featuring a photograph of a sleeping child waiting for the big day to arrive, and a 2009 pumpkins-in-field display arranged for Halloween.
Joe Morgenstern Recalls His Contributions to 1966 Newsweek Cover Story
Not long after Joe Morgenstern joined Newsweek as a film critic, he was enlisted to help research a March 21, 1966 issue cover story about American teenagers. In this week’s very fun 50th anniversary look-back at the issue and where the main participants wound up all these years later, there is also an article for which key contributors were interviewed.
Good Housekeeping’s Meaghan Murphy on Morning TV
Good Housekeeping’s executive editor Meaghan Murphy just did a two-part cleaning series on the TODAY Show on “How Often You Should Clean” a variety of household items and appliances – one yesterday, and one this morning.
Magazine Media Spotlight: The Dark Web Has Its Own Lit Magazine
In WIRED: When most people think about the dark web, they envision the Silk Road, terrorist networks, pornography, and other sinister threats. They certainly don’t imagine finding poetry. Or short stories. Or creative nonfiction. That’s a preconception the founders of The Torist, the first literary magazine on the encrypted network Tor, hope to correct.
Condé Nast Entertainment Names Product VP
CNE has promoted Nathan Guetta to vice president, product and technology: “Nathan has been instrumental in re-imagining The Scene as a mobile-first, social video platform,” said Joy Marcus, CNE’s executive vp and general manager of digital video, in a statement. “In his new role, Nathan will focus on industry-leading product improvements spanning all of CNE’s business including The Scene.”
The Hill Names New Publisher, Paid Vertical
Called “The Hill Extra,” this will be The Hill’s first paid service offering. Johanna Derlega is joining The Hill as publisher, effective immediately, chairman and CEO James Finkelstein announced today.
People Moves in Magazine Media This Week - May 12
Time Inc. has announced changes to its executive structure; Prevention has a new editor-in-chief; Competitor Group named a new SVP of Media; The New Republic has a new director of sales; The Hollywood Reporter-Billboard Media Group hired a new GM; Saveur has named a new test kitchen director. Read more.
Redefining Success in Print Media
Digital and print are often framed in opposition, but by seeing the two platforms as complementary, one can conceive of print’s continuing success. The definition of a successful print magazine just might have to change.
Cover Battle: Elle or Town & Country
Longtime Editor Diagnosed with Cancer Lands Health Book Deal
Confessions of a Social Media Executive on Influencer Marketing: "We Threw Too Much Money at Them"
Snowden Interview: Why the Media Isn’t Doing Its Job
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
In WIRED: When most people think about the dark web, they envision the Silk Road, terrorist networks, pornography, and other sinister threats. They certainly don’t imagine finding poetry. Or short stories. Or creative nonfiction. That’s a preconception the founders of The Torist, the first literary magazine on the encrypted network Tor, hope to correct.