The Association of Magazine Media

Thursday, May 26, 2016

Magazine Media 360° April 2016 Data Available!
Today MPA released the April 2016 Total Magazine Media 360° Brand Audience Report. Total audience increased +3.9% vs. the same month a year ago. The Mobile Web and Video audiences continued their rapid growth versus a year ago (+25.8% and +55.9% respectively). Of the three online platforms reported, Mobile Web is the largest— more than twice the size of the Web (Desktop/Laptop) audience and representing nearly one-third of magazine media brands' Total Magazine Media 360° Audience. For the complete report, including the Top 10 lists, and infographics, please visit magazine.org.
How Forbes Exposed Peter Thiel as Billionaire Secretly Funding Gawker Lawsuits
Two young Forbes reporters have identified Silicon Valley billionaire Peter Thiel as the one who bankrolled Hulk Hogan‘s lawsuit against Gawker Media, but now the mystery pivots from the the identity of the billionaire to how Forbes found out...
Fashion Magazines Want to Be Bigger, Literally
Erika Adams writes "Vogue isn't the only one debuting a larger size. Over at Hearst, Elle and MarieClaire transitioned to the same wider format in March, and both Town & Country and Harper's Bazaar have been publishing bigger physical issues each month for several years."
Why The Economist and the Guardian Are Betting on Their Own VR Apps
The Economist first VR experience used computer graphics to reconstruct a destroyed museum in Mosul, Iraq. The content has been repackaged as an app that can be viewed with or without Google Cardboard. When viewers open the app they are asked whether they have a headset or not — and are shown different content depending on which they choose.
Rising Stars: How Beatriz Cuartero Navigates the Media Landscape
When Beatriz Cuartero, 31, arrived at Siempre Mujer in 2013, the brand’s site only had 352,000 page views and 146,000 unique visits per month. Cuartero, web editor at Siempre Mujer and Ser Padres, quickly introduced a new digital strategy that was content-based and tailored to each of our digital platforms.
Condé Nast U.K.'s Harris: Mobile Means “Now You Have Less to Sell”
The head of digital for Condé Nast in the U.K. said the move to focus its GQ magazine product on mobile saw it lose ad revenues, despite growing audience figures. Wil Harris told the International News Media Association congress in London: “Mobile was the number one platform our audience was on so it was going to be the number one thing we had to develop.”
Magazine Media Spotlight: In Bloomberg Businessweek - Kelly Slater Has Built the Perfect Artificial Wave But Can He Sell It to the World?
Last December, Kelly Slater, the world’s best and best-known surfer, released a short video on his Instagram feed. It began with a beautifully curling left-to-right wave, seven or eight feet in height, then cut to Slater in a knit beanie raising his arms in triumph. “Oh my god!” he yells...
Women’s Health's Amy Keller Takes to Morning TV to Raise Awareness and Break Mental Health Stereotypes
Amy Keller, editor-in-chief of Women’s Health magazine says people who suffer from mental illnesses are not necessarily the people you have in mind.
Ashley Graham Joins InStyle As Contributing Editor
Just this week, Graham launched her bathing suit line with Swimsuitsforall and two styles have already sold out. As if all that wasn't enough to keep Graham busy, InStyle has formally announced that the model is the magazine's latest contributing editor, marking the first time she has joined a glossy masthead.
Vogue Café Prepares Pop-Up Champagne Lounge for London
The outpost will serve four types of Champagne by the glass, including Bollinger Rosé, along with Prosecco, cocktails and hot chocolate. Krug Grand Cuvee Brut NV will cost 195 pounds ($282) a bottle. For anyone who actually wants to eat, there will be sandwiches, cupcakes, muffins and sandwiches—plus afternoon tea.
WIRED Thinks https Can Help Fight Ad Blocking
Wired has a bigger ad blocking problem than the average publication, owing to its tech-savvy audience. More than 20 percent of its audience blocks ads, according to the publication, compared to 16 percent of the U.S. online population as of the second quarter of 2015, according to PageFair.
Publishers Still Bristle at GroupM's Tougher Viewability Standards
GroupM’s strict definition of viewability is a touchy subject for publishers. It is so strict, in fact, that of the six publishers Digiday spoke to for this story, not a single executive was willing to go on the record. “It’s upfront season, man,” one said.
Swipe Magazine: Will Millennials Read "the Best of the Web" in Print?
Bitch Magazine Turns Twenty
Facebook to Shutter Desktop Ad Exchange FBX
Confessions of a Newspaper Publishing Exec: "We've Screwed up By Pursuing Scale"
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
PBAA 2016 RETAIL CONFERENCE
Last December, Kelly Slater, the world’s best and best-known surfer, released a short video on his Instagram feed. It began with a beautifully curling left-to-right wave, seven or eight feet in height, then cut to Slater in a knit beanie raising his arms in triumph. “Oh my god!” he yells...
click me