Wednesday, June 8, 2016
Maria Rodale on Prevention Magazine and the New (Print) Health Revolution
CEO and Chairman of Rodale, Inc. Maria Rodale writes: "At Rodale, we have one of the largest and deepest private journalistic health libraries in the world, along with highly experienced research librarians who read every journal and every study and review every trend and supply that to our editors, who then translate that to the readers of all our magazines: Prevention, Men’s Health, Women’s Health, Runners’ World, Bicycling, and Rodale’s Organic Life. And that is something of value—something worth paying for at a price much cheaper than a visit to the doctor."
The Economist: 240% YoY Growth in Programmatic Revenue
"We took the stance that we have to educate ourselves and make the salespeople comfortable talking about programmatic. Ultimately, you can't sell something that you don't feel comfortable talking about," Ashwin Sridhar, Global Head, Digital Products Revenue, The Economist Group, U.K.
Shaylyn Esposito Is Redesigning Smithsonian's Digital Presence
Shaylyn Esposito, lead digital designer and creative strategist at Smithsonian Enterprises, found success quickly in the digital space. In less than four years with the company, she has helped the brand establish a new business, providing web and print design services to the rest of the Smithsonian Institution.
Serena Williams Slays the Cover of Glamour Magazine
In an interview with Melissa Harris-Perry for Glamour, Williams shares her thoughts on the wage gap for women in sports, having kids and the legacy she's building. Also, if you're experiencing any frustration today, read on and watch the video from Glamour.
Elle Debuts Women in Comedy Issue
Elle’s first Women in Comedy issue features the stars of the upcoming Ghostbusters remake — Kate McKinnon, Kristen Wiig, Leslie Jones and Melissa McCarthy.
Good Housekeeping and L’Oréal Paris Hosted the “50 Over 50” Luncheon at the Hearst Tower
In People: "Fifty is the new 30, and never has that been more evident than at Good Housekeeping and L'Oréal Paris' lively "50 Over 50" event during which a panel of accomplished over-50-year-olds spoke about #ThePerfectAge."
Q&A: How Marie Claire's Nancy Berger Cardone Spends Her Downtime
After working hard all week to oversee the vast expansion of the Marie Claire brand VP and CRO Nancy Berger Cardone takes on a challenge of a different kind; she spins her wheels—literally—at SoulCycle’s challenging SoulSurvivor class every Sunday.
Hearst Invests in Spartan Race
Hearst has acquired a minority stake in Spartan Race, an obstacle course that was founded in 2010.
Keith Kelly: "Muhammad Ali’s Death Has Publishers Hoping to Cash In"
Muhammad Ali’s death had magazine and book publishers scrambling over the weekend in a way that they have not done since Princess Diana died 18 years ago.
Vogue Italia Dedicates June Issue to Family
Vogue Italia dedicated its June issue, hitting newsstands on Wednesday, to the concept of family.
What Kind of Relationship Do You Have with Your Print Audience?
Professor Husni writes "I do believe in the future of print and that print is here to stay on a permanent basis, and I do believe that the role of print is changing, that we cannot have the same “old” print that we had before the digital age."
A New Magazine Called "It Ran" Will Run Any Ad You Make, So It's Eligible for Awards
Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually did run—thanks to a new magazine in Canada that will print them, no questions asked.
Cosmopolitan reports: As of Monday night, Clinton obtained commitments from the required number of delegates to become the presumptive presidential nominee for the Democratic Party. Six states hold their primaries today.