The Association of Magazine Media

Wednesday, June 15, 2016

Magazines Show Highest Return on Ad Spend
Ad Age's Jack Neff writes "Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media campaigns, according to a study (that was) presented by Nielsen Catalina Solutions at the Advertising Research Foundation Audience Measurement 2016 Conference in New York."
Harvard Business Review, Harper’s Bazaar Win Big at min’s Magazine Media Awards
Harvard Business Review finished strong at min’s first annual Magazine Media Awards, held today at the Yale Club in New York City. More than 100 top executives from the magazine media industry gathered to honor colleagues for outstanding accomplishments across print, digital, events and advertising (partnerships and native content.)
Sports Illustrated Pushes into Tech Coverage in Search of Young Readers
In the past few years, the Time Inc. title has introduced the online verticals SI Edge, covering action sports and fitness coverage; Extra Mustard for pop culture and humor; and various verticals focused on specific sports in efforts to grow its traffic. Now, it’s getting into technology coverage with a new section, Tech & Media.
TV Guide Resets, Adds New Sections, Design
TV Guide is revamping the look and content of its magazine, beginning with its June 20 issue featuring a cover story about "Late Night with Seth Meyers" host Seth Meyers. On stands June 16, the magazine issue will be “updated and streamlined” to reflect the “increasing need for guidance on what’s worth watching,” per the company.
Forbes CEO Takes 100-Year-Old Magazine Digital
Forbes CEO Mike Perlis discusses the company's global expansion, new foreign ownership, and fight against ad blocking. Hits Record in April had 45.8 million unique visitors in April according to comScore, a record for the business news website. That’s an increase of 30.2 percent from the 35.2 million unique visitors it had in April 2015.
ELLE and Fendi Collaborate on Interactive Video Campaign
In collaboration with Elle International, Fendi has created three short videos to preview its pre-fall 2016 collection, as it builds its digital presence. The advertising campaign, created by Hearst Italia, will stream on all 10 online international editions of Elle as well as its various social platforms (on Instagram, the online magazines have a combined total of 3.4 million followers; and Elle USA’s Facebook page has almost 4 million likes.)
Martha Stewart Launches Martha & Marley Spoon Meal-Kit Delivery Service
Sequential Brands Group Inc. and Marley Spoon, Inc. said Tuesday they have teamed for Martha & Marley Spoon, a meal-kit delivery service that features Martha Stewart’s recipes and smart cooking techniques.
Town & Country Brings in New Blood, Reshuffles Masthead
Town & Country editor in chief Stellene Volandes has added three names to the masthead and expanded the role of two senior editors. Read more for details.
Zazie Lucke Returns to Quartz As VP, Global Marketing, Enhances Digital Ads
In her new role, Lucke will oversee Quartz’s global marketing operation, which includes a team of 40 staff in New York, London, and San Francisco, as well as additional sales operations in Chicago, Los Angeles, Hong Kong, and Tokyo.
MPA Magazine Media Spotlight: I Am Orlando
In The Players' Tribune, Guard Shavonte Zellous of the WNBA New York Liberty gives us her thoughts and shares her feelings in an impassioned account of how she heard about the mass murder in Orlando.
More on Orlando Massacre Survivor's Letter to Shooter in XoJane Goes Viral
On XoJane, a survivor of the attack, 21-year-old Alejandro Francisco, wrote an open letter to the suspect calling the shooting "... the worst attack - on love - on U.S. soil." "I felt so lucky, but then at the same time I felt so guilty because I wish I had the opportunity to jump in front of a bullet for somebody else.”
National Geographic's Snapchat Discover Channel
“Television has dozens of years of audience behavior behind it. While different styles of shows come and go, you know the audience behavior going in,” said James Williams, director of digital video for Nat Geo. “The biggest challenge with Snapchat is the audience behavior is evolving as fast the way we are telling stories to match that.”
InStyle's Kahlana Barfield Shows Viewers How to Achieve the Perfect Summer Glow
InStyle Fashion and Beauty Editor-At-Large Kahlana Barfield Brown makes a guest appearance in the studio on Style Code Live. Tune in as she shares how to achieve that perfect summer glow...
Kulwin: After Filing for Bankruptcy, Gawker Loses a High-Profile Writer. Expect More to Follow.
Pulitzer Prize Boss Mike Pride: Further Expansion of the Award Is "Probable"
Marketers Rely on Visual Content for Social Platforms
Johnson Publishing Sells Ebony, Jet Magazines to Texas Firm
In Revoking Press Credentials, Trump Casts Himself As Punisher in Chief
Magazines Show the Highest Return on Advertising Spend
In The Players' Tribune, Guard Shavonte Zellous of the WNBA New York Liberty gives us her thoughts and shares her feelings in an impassioned account of how she heard about the mass murder in Orlando.