Thursday, June 16, 2016
HGTV Magazine to Raise Rate Base to 1.3 Million in 2017
HGTV Magazine, launched in 2012, is increasing its rate base. Starting with the January/February 2017 issue, the magazine’s circulation will jump from 1.25 million to 1.3 million. This will be the seventh rate base increase in HGTV Mag’s short history. The last increase was in 2014.
People Announces New Call to Action on Gun Violence
Editorial director Jess Cagle announced in a post on People‘s website that this week’s issue, a tribute to the 49 people killed on Sunday at Orlando’s Pulse nightclub, will also include a “Call to Action” on guns. The magazine is listing the names of all 535 members of Congress, along with their phone numbers, email addresses and Twitter handles, and urging readers to ask their congressmen “what they’re doing about the gun violence epidemic, and let them know what you think of their strategy.”
Sports Illustrated’s New Boss Chris Stone on Plans for Digital Growth
“We need to find new ways to supplement what we’re doing and reaching audiences that we’re not reaching right now,” Chris Stone said. “I don’t think that’s achieved by just saying, okay we’re going to do this in the magazine, we’re going to do this in the website, from a traditional content standpoint and that’s going to solve everything.”
Condé Nast Buys Tech Site Backchannel
“Backchannel is one of the most highly-respected tech business brands and seamlessly complements Wired and Ars Technica to create the premier group of leading editorial brands covering the technology sector,” said Fred Santarpia, chief digital officer of Condé Nast, in a statement. “Backchannel’s unique and highly-engaged audience of tech enthusiasts also creates new opportunities for our advertisers.”
Forbes Launches New Effort Aimed at Women
Approximately 28 percent of monthly visitors to Forbes.com are millennial women, and the goal of Women@Forbes is to provide content to help them in their careers. There are 50 new contributors to the site, including Jean Chatzky, financial editor for NBC’s “Today” show.
Q&A with TV Guide's Paul Turcotte
“...I think that if we’re providing a service that people need; in this particular case, I actually believe print is the most effective way to curate this information. I find that this is an example where technology takes longer than it does the printed service. It’s easy to flip open the page, do the read; this is what’s worth watching; done. I can do that before you can even open your app.” Paul Turcotte (on whether he believes there is a future for the printed magazine.)
TIME Publishes Orlando Shooting Victims’ Names on Latest Cover
Inside the issue, Time Washington bureau chief Michael Scherer noted how this tumultuous election season played a part in the nation’s reaction to the massacre. The new issue of TIME hits newsstands tomorrow.
Michael Jordan Covers SLAM Magazine's 200th Issue
SLAM magazine marked its 200th issue by placing Michael Jordan on one of its two collectible covers. The other cover features Allen Iverson.
The Good Housekeeping Institute Releases the Results of Its Snack Test on Morning TV
There's a ton of ultra-processed, calorie-laden snacks on store shelves, so Good Housekeeping taste-tested the best options that met their nutritional standards.
Good Housekeeping’s Lori Bergamotto on The View for “View Your Deal Good Housekeeping Edition”
Style director of Good Housekeeping Lori Bergamotto took to ABC's The View to share items from their steals and Deals issue.
Stars and Honorees from Good Housekeeping’s 50 Over 50 Event
See video clips from the event featuring Vanessa Williams, Alexandra Wentworth, Marlo Thomas, and many others -download parts 1 and 2.
Transparency in Programmatic Advertising - It's a Two-Way Street
For AAM’s 2016 Guide to Media Transparency, they talked to leaders from all sides of the industry to answer one key question: How do we build more accountability and transparency between marketers, media agencies, technology vendors and publishers for the long-term success of the media industry?
Not as much as journalism needs Facebook... Audiences are flocking to mobile but, for news organizations, the ad revenue isn’t materializing to match.