Thursday, June 23, 2016
10 Killer Reasons Why You Should Be Using Print
Many of the brands that abandoned their print products during the recession have been clambering back into the world of ink on paper. Why? Because it works. Print increases engagement, drives sales and cements relationships.
Essence Looks to Beauty and Style Expo for Growth
Time Inc.’s Essence is betting on beauty and style to extend its reach and grab more advertising dollars. The glossy, which focuses on female African-American readers, is adding a Beauty & Style Expo to its popular Essence Festival, which will take place in New Orleans at the Ernest N. Morial Convention Center from June 30 to July 3.
People Debuts New Service Verticals: People Food, People Home
The expansion includes additional editorial and video content and new dedicated social media profiles. The verticals, print and online, open up new sponsorship opportunities for brands to work with the publication.
Allrecipes Serves Up Personalized Recipes Via Beacons
Allrecipes has boosted the rate of downloads and use of its Dinner Spinner app by 50 percent in northern Ohio, where it has installed Bluetooth beacons within 58 Marc's stores.
Q&A with ELLE's Robbie Myers: Why the Time’s Right for a "Women in Comedy" Issue
As the editor-in-chief of Elle magazine, which has one of the largest readerships in the country in the women’s magazines category, Robbie Myers makes dozens—maybe even hundreds—of decisions a day. Myers tells min why there wasn’t a single rubber chicken or clown nose on set when the magazine shot the four stars of this summer’s “Ghostbusters” remake for individual covers.
Redbook's Meredith Rollins Takes to Morning TV with a Magazine Feature from the Latest Issue
Meredith Rollins, the editor in chief of Redbook magazine, believes that couples who change their chores up are happier. “In relationships you tend to get stuck in a routine,” Rollins told ABC News. “You always do this. I always do that, so mixing things up just keeps things fresh.”
Sophia Amoruso on Her Forbes Cover, Netflix Series and Latest Book
The Forbes June 21 edition, features the magazine’s list of America’s 60 richest self-made women: Amoruso made her debut on the list at number 53 with a net worth of $280 million, ahead of Beyoncé Knowles and Taylor Swift.
Forbes to Launch French Site
Forbes is expanding its empire with the launch of Forbes.fr. The new site is expected to debut this fall, via a partnership with 360BusinessMedia. A magazine will follow shortly afterward.
Out of Office: How Hearst's Joanna Saltz Spends Her Downtime
When Joanna Saltz orchestrated a relaunch of Hearst’s food site, Delish, in April 2015 after executive editor stints at both Seventeen and Food Network magazines, her overarching goal was simple: “Everything we feature must be totally and insanely delicious,” she wrote. “Nothing boring, nothing snobby, nothing obnoxiously trendy, nothing precious.”
Why Big Brands Are Suddenly Getting Cozy with Reddit
"What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours."
Q&A with Janine Boldrin, Creative Director Military Kids’ Life Magazine
“When I saw my own kids and how they engage with magazines and books; they love print. They love going to the library; they love touching and they’re very tactile. Kids will read a magazine in the back of a car; they love the brightness of it and they love getting mail. Kids today love getting something in the mailbox that is for them. That’s such an enjoyable experience. It’s not an experience you can have by downloading something on a phone or looking at a tablet or other Smart devices.” Janine Boldrin.
For Some Publishers, eMail Is a Way to Wring Value out of Ad Blocking Readers
In a test, Condé Nast’s Epicurious is asking users of ad blockers to register to keep reading the site. Forbes asks ad blockers to log in using Facebook or Google after they try to access the site multiple times. The Wall Street Journal has long let non-subscribers access limited content via their Facebook login.
Facebook Signs Deals with Media Companies, Celebrities for Facebook Live
Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to cash in on a lucrative advertising market it has yet to tap—and keep its 1.65 billion monthly users engaged.
More on Snapchat Is Starting Its Own (Online) Magazine About Technology
The mobile social platform, Snapchat, has made an interesting move that could mean a friendlier outlet for brands to advertise. They now own a new online magazine about technology called “Real Life,” launching June 27th.
Amex Is Celebrating the Anniversary of SCOTUS' Gay Marriage Ruling With Lovely Print Ads
American Express will feature more couples and executions of the work on its social media channels. The larger #ExpressLove campaign, which runs until November, will be in 11 markets including New York, San Diego, Chicago, Provincetown, Mass., Austin, Texas, Atlanta, Los Angeles, Palm Springs, Calif., Salt Lake City, San Francisco and Seattle.
In a video posted today on The Players’ Tribune, Derek Jeter and President Obama share the advice they would give to their younger selves and discuss retirement and their inspirations, mentors and role models.