The Association of Magazine Media

Thursday June 30, 2016

Saving Media with Conde Nast and Behavioral Data
Ben Kepes writes "Conde Nast isn't sitting on its laurels and ignoring technology; rather, it is investing heavily in the space. Indeed, Conde Nast's parent company, Advance Publications Inc., actually owns a data insights company, 1010data, and has recently announced a product built on top of 1010data's technology."
Teen Magazines Aren’t Dead -Indeed, They're Now Some of the Strongest Brands on the Web
“There is a future for teen magazines in print, but I doubt it will look like the present landscape,” says Carol Pais Hammond, director of print buying at Fallon. “It will evolve, as with most media, to adapt to the nature of the content and the media consumption habits of the audience.”
Town & Country Sheds Light on Issue Plaguing Many Hamptionites
Town & Country sheds light on an issue that many Hamptionites face: whether to stay in and entertain at home or to head on out to the dinner/nightlife scene. In the glossy’s August issue (under new EIC Stellene Volandes), Hamptons staples weigh in on the battle in an article titled “In the Hamptons, Staying in is the New Going Out.” The Fashion Week Daily rounded up some of their favorite answers...
Rodale Names Stephen Twilliger CFO
Rodale Inc. has named Stephen Twilliger executive vp, chief financial officer. He most recently served as vp, CFO for Dorling Kindersley (DK), a division of Penguin Random House. Twilliger had been with DK since 2011.
In People: Her Friend’s Brutal Murder Was Unsolved for Decades - She Helped Find the Killer
The Washington Post covers Sheila Wysocki's story in People Magazine’s July 4 issue: For more than 20 years, her friend's unsolved murder remained untouched, buried away in storage boxes, until she started digging.
Priyanka Chopra Is InStyle's August Cover Girl
Priyanka Chopra is gracing InStyle‘s August cover as a beautiful high-fashion mermaid and her style mantra is for all of us: "If You're Not Confident, You're Never Going to Be Sexy."
DuJour Hires Editor in Chief
DuJour Media has hired Fiona Murray as editor in chief, succeeding founding editor Nicole Vecchiarelli, who resigned last month.
New York Magazine Founding Editor and Author Barbara Goldsmith Dies at 85
Barbara Goldsmith, a founding editor of New York magazine and the author of “Little Gloria … Happy at Last,” a best-selling account of the bitter 1934 custody battle over Gloria Vanderbilt, died on Sunday at her home in Manhattan. She was 85.
Inside the Ongoing Transformation at The New York Times Magazine
Jake Silverstein and Andy Wright became editor and publisher of The New York Times Magazine, respectively, right around the same time in 2014, and they haven’t looked back since. Not only did they work together to relaunch the magazine in February 2015, but they have also been launching new content and ad products, which have grown business in a big way.
A Fashion Magazine Is Taking a Stand Against Donald Trump — with a Plea to Ivanka
Robin Givhan writes "For its July issue, the editor-in-chief of the Mexican and Latin American edition of Marie Claire has climbed atop her glossy soap box with a cover story directed at Ivanka Trump — and, obliquely, her father, the presumptive Republican nominee."
Recent People Moves in Magazine Media
Bloomberg, Redbook, The New Yorker, Complex Media, and Interview magazine all had personnel announcements this week.
Successful Black Parenting Eyeing a Rebirth
The magazine originally launched in 1995 and ran for 24 months until 1997, when it shut down. Now its founders have set up a crowdfunding effort with an initial goal of raising $20,000 for research and development.
From White House Intern to Quartz Photo Editor
Joining the company next week here in New York will be photo editor Johnny Simon (pictured) and ideas editor Georgia Frances King. King is a native of Australia, while Simon started out back in 2009 with just about the most impressive summer internship possible.
Vodafone Joins List of Companies, (Some in Media) That May Move HQ Outside the U.K. After Brexit Vote
Another company that is facing the prospect of moving its UK HQ is EasyJet, with its chief executive Carolyn McCall telling Channel 4 that it “remains to be seen” whether the budget airline will keep its head office at Luton airport. Irish-based rival Ryanair has said it will “pivot” all of its growth into the EU market following a Brexit.
Magazine Media 360° May 2016 Data Available!
Today MPA released the May 2016 Magazine Media 360° Brand Audience Report. Total magazine media audiences increased more than 6% to 1.8 million, compared to 2015. With the release of GfK MRI’s new Spring 2016 survey, we see that Print+Digital audiences are holding steady with a slight increase in audience. Of the 109 magazine brands in the Brand Audience Report utilizing the new Spring 2016 Gfk MRI release for their Print+Digital audience measurement, 83 of them (76%) have seen positive percentage changes vs. a year ago than they had with the Fall 2015 survey. Online platforms continue the pattern we have witnessed since Magazine Media 360° launched in September 2014. While Web (Desktop/Laptop) has decreased slightly, Mobile Web is up nearly 23% compared to a year ago and has now reached a share of 31% of the Total Magazine Media 360° Audience. When looking at Web usage as a totality (Desktop/Laptop plus Mobile), there has been a noticeable shift over the course of the last year from Desktop/Laptop being the dominant platform to Mobile with 68% of Total Web audience: This further confirms consumers’ shift from the larger computer screens to smaller ones on tablets and phones. Video also continues its rise, showing growth of 41.0% versus a year ago. Several brands with high growth in their Video audiences have now broken through the 1 million Unique Viewer level. Access the full report, as well as Top 10 lists and infographics, here.
Consumer Revenue Key for Baseball Enthusiast Publications
How P&G Hopes to Raise Creative Bar and Lower Costs: "Cut the Crap"
IAB Study Praises New Mobile Ad Format As User-Friendly. Also Un-Blockable
Reach Beyond Pride Month with LGBTQ Audiences
Bauer Xcel Media's Christian Baesler on the Evergreen Value of a Brand
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Heading Into the 2016 Olympics, ELLE Looks At How Fashion Has Shaped the Sport of Gymnastics: When the U.S. women's gymnastics team marches into the arena in Rio to compete at the Olympics in August, all eyes will be on them. This will be due, in part, to the fact that they are the defending world and Olympic gold medalists. But another reason is that they will be decked out in the shiniest leotards of all the competitors. The jewel-toned leotards in deep pink, red, and purple will be adorned with anywhere from 3,500 to 4,000 crystals.