The Association of Magazine Media

Friday, July 1, 2016

Former Advertising Age Editor Steve Yahn Dies at 69
Steven Yahn, the first editor of Crain's Chicago Business and an editor of Advertising Age in the 1990s, died on June 28. He was 69.
Athlon Given OK to Take Over Harris Publications
Athlon, led by billionaire Chairman Spencer Hays, was given the OK by a judge to take over the assets of shuttered Harris Publications on Thursday, although it is not clear how many of the titles will resume publication. “We’ll be evaluating the 74 titles and see which ones serve our customers needs best,” said Tracey Altman, executive vice president at Athlon.
More from Time Inc.'s Joe Ripp at Cannes: Described the Acquisition of Viant As "Game Changing."
Mr. Ripp "The whole point of MySpace is it gave you permission to reach 1.2 billion people. You combine that with the permissions Time Inc. has from its audiences: We reach 250 million adults in the US. We basically reach 80% of the adults anyone is trying to reach with the permissions that we have to reach them and track them and follow them, so MySpace has really been all about permissions."
More on Time Inc.'s Launch of "Instant," a Video-Centric Mobile Platform Focused on Digital Artists
We’re thrilled that Instant is live and that we can finally share its vibrant, addictive experience with our audiences,” said Will Lee, digital editorial director for People and Entertainment Weekly. “With an all-star editorial team led by editorial director Kirstin Benson, our launch squad of exceptionally talented digital artists, and a partner like Degree Deodorant, Instant is a product we are tremendously proud to reveal to the world.”
Bonnier's Fredrik Andersson on Future Opportunities for B2B Media
As publishers struggle to transition their revenues to digital sources, it's often B2B companies who are proving most adept at doing so. Bonnier B2B has seen particular success in reducing its exposure to print declines while growing its digital and business services departments. In this latest edition of the "Media Voices" series, its chief product officer Frederik Andersson tells readers what's next for the company.
MPA Magazine Media Spotlight: On the Ground with Florida's Go-To Doctor for Pregnant Patients with Zika
Cosmopolitan reports from the offices of Miami ob-gyn Dr. Christine Curry, as she treats about a dozen pregnant women who fear their babies may have microcephaly.
Good Housekeeping Institute’s Beauty Lab Works on Personal Care Product Safety
"At Good Housekeeping, a constant stream of beauty products cross our desks. Just think about how many you own — and use — every single day. But have you ever thought about who controls what is (and isn’t) in them? The answer: almost no one. The proposed Personal Care Products Safety Act could change that."
Men’s Health Looks to Obstacle Courses and Races for Growth
The magazine has found two larger races: the Life Time Tri Series and the obstacle course Rugged Maniac, Men’s Health publisher Ronan Gardiner said. “This space in general is getting a ton of attention now,” Gardiner noted, before offering that Rugged Maniac has “international aspirations,” and TV could be next.
Popular Mechanics' Matt Goulet: How Athletes Use High-Tech Gear to Train for the Olympic Games
Popular Mechanics looked at some of the gear and technology athletes are using to boost their chances at next month's Rio Games. Matt Goulet, the magazine's senior associate editor, joins "CBS This Morning: Saturday" to explain how some of the top Olympic technology is being used.
StyleWatch's Erin Sumwalt,'s Maya Allen, and InStyle's Ali Pew: 4 Things Fashion Girls Never Wear for a Night Out
Bobby Schuessler went to the experts for this feature, and among the many fashion indutry notables from the worlds of design, retail, and modeling, —magazine media professionals had plenty to say.
More Exclusives from the August Issue of InStyle: Priyanka Chopra
Priyanka Chopra is on the cover of InStyle magazine’s August 2016 issue: Here’s some of what the 33-year-old Quantico star had to share with the magazine...
Hibert Publishing Sells Off Magazine Assets
Colorado Parent acquired by 5280 Publishing while Westchester Family joins CNG: Westchester Family, five ancillary publications, and its website were acquired by Community News Group (CNG), a publisher of New York-based magazines and newspapers. The monthly magazine has a circulation of 35,000 and will retain most of its staff.
Elle U.K. Reveals New Look
Millennials and advertisers are at the heart of Elle UK’s refresh, which owner Hearst UK is hoping will replicate the success seen from its Cosmopolitan reboot last year.
The Cover Story: Popular Science
The Star Trek franchise is celebrating its 50th anniversary this year. And with that, comes a new movie with a cast including actor and writer Simon Pegg. Pegg plays Scotty, the Enterprise’s engineer—a perfect cover star for Popular Science.
Daily Beast's Mike Dyer: "Our Content Performs As Well As Our Editorial"
The mid-sized IAC-owned news and entertainment site eschews traditional advertising, opting instead for a data-driven approach and a global network of content creators to create tailored campaigns it knows its audience will engage with.
The Winners and Losers of Facebook's News Feed Change
For the second time in three months, Facebook tweaked its algorithm, this time to favor posts from friends and families over publishers. It’s bad news for publishers that have been increasingly building their audience development strategy around Facebook, some getting upwards of three-fourths of their traffic from it.
More on Judge Dismisses Defamation Lawsuit Against Rolling Stone for UVA Rape Story
Publishers: Declare Your Independence from Old Monetization
Nearly One-Third of the World’s Population Will Use Social Networks This Year
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
Cosmopolitan reports from the offices of Miami ob-gyn Dr. Christine Curry, as she treats about a dozen pregnant women who fear their babies may have microcephaly.