The Association of Magazine Media

Wednesday, July 6, 2016

Athlon Acquires Harris Publications, Launches New Content Division
“We’ll continue to evolve our content from print centric platforms into over-the-top (OTT) media to gain knowledge and strength in visual platforms,” Alexis Collado, a spokesperson for AMG/Parade said in an email. “Vertical titles, such as Harris Publications, are a perfect venue for this space.”
ESPN The Magazine Teamed with Gatorade for this Mysterious, Tech-Savvy "Body Issue" Cover: Shazam Reveals Code-Covered Star
ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, among other athletes.
Esquire Aims for High Sales with Second Cover Dedicated to Ali
Esquire was responsible for one of the more iconic Ali covers from years past when its famed Art Director George Lois hired Carl Fischer to photograph Ali with arrows sticking out of him reminiscent of the Christian martyr St. Sebastian.
This Editor Knows what Food Magazine Readers Want: Q&A with Food Network Magazine's Maile Carpenter
Maile Carpenter was appointed founding editor-in-chief of Food Network Magazine, a joint venture with Hearst, in 2008. The magazine has 1.75 million subscribers and a pass-along readership of 13.5 million, the largest in the food category. Not bad for a former newspaper reporter whose first cooking job was at 15, working the fry station at McDonald’s.
Q&A with Rodale's Melanie Hansche, Editor in Chief, Organic Life
"I do love the feel of print. I love the feel of sitting down and flipping through pages. It’s a very experiential thing. I find it very relaxing. And I think what’s been interesting with what we often refer to as the digital disruption is as iPad magazines are also fabulous because they also offer a kind of interaction and interactivity that you can’t get with the printed page, but I have always returned to that more tactile, page-turning approach and I think actually the markets have gone back that way too.” Melanie Hansche.
More on Condé Nast International's Launch of Vogue Arabia
Saudi Princess Deena Aljuhani Abdulaziz will serve as editor-in-chief.
Complex Media Acquisition By Verizon/Hearst Greenlit in Europe
The European Commission has approved the acquisition of Complex Media by Verizon Hearst Media Partners, the joint-venture launched earlier this year by the communications and media giants.
Vice Media Purchases Garage Magazine
The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio.
Traders Magazine Acquired by Markets Media
Fate of print edition unknown as Markets Media undergoes digital redesign.
InStyle's Kahlana Barfield Brown Appears on Morning TV
Fashion and beauty editor at large Kahlana Barfield Brown is a guest on the TODAY show for a segment on summer lip color trends.
Pinterest Announces Strategic Shift Toward Audience Based Buying
Seeking to scale its ad business ahead of a much anticipated IPO, Pinterest said it's updated its advertising strategy and will place more focus on expanding its keyword search and audience based buying offerings.
Latest Yahoo Bids Expected Tomorrow
Peter Thiel’s Lawyer Threatens Deadspin Over Feature on “Betting Expert” RJ Bell
This Ride-Sharing App from Hearst Ventures Might Lead You to Your Next Relationship
Inside HMP’s Pivot from B2B Print Publisher to Multi-Channel Events Business
The Creepy, Dystopian Future of Advertising
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend