The Association of Magazine Media

Tuesday, July 12, 2016

Elon Musk Calls Fortune's Newest Article Part of an Anti-Tesla Conspiracy
Justin T. Westbrook writes "...there is nothing to suggest that the most recent Fortune article criticizing Tesla’s stock sale had any direct sponsorship or motivation other than to question the company’s intentions about raising $2 billion in capital while keeping the fatal accident a secret for two months."
Taylor Swift Tops Forbes Highest Paid Celebrity List
Singer Taylor Swift has topped this year's Forbes list of the world's 100 highest paid celebrities, earning $170 million mainly thanks to her hugely successful "1989" world tour.
Meredith, Reynolds Partner on Custom Content Campaign
The two-year, multiplatform partnership will produce native and editorial custom content, including video, recipe integration, native units of recipe-relevant tips and geo-targeted shopper marketing units.
How The Atlantic Is Bringing Its "Real-Time Magazine" Approach to Political Coverage
"We're a real-time magazine," said Yoni Appelbaum, The Atlantic's Washington bureau chief. "That means we're able to deploy the traditional strength of magazine journalism at a moment that readers seem to be seeking it."
Quartz Wants to Visualize the Global Economy (and Sell “Sponsored Data Points”)
Quartz Index, which the site announced today, is an interactive, regularly updating dashboard that aims to offer an unconventional but more comprehensive picture of the big numbers driving the world economy. Rather than focus on the stock market or GDP, Index looks at a handful of other indicators, such as the number of countries with negative interest rates, the number of Bitcoin transactions per day, the average London home price, and even the number of SpaceX launches.
What Do Fly Fishing and Print Media Have in Common?
Two Sides interviews Dr. Joe Ballarini, Founder of Tail Fly Fishing Magazine about his decision to print a magazine. "We wanted to give our readers something real and completely separate ourselves from the rest of the digital forest…having so many digital books out there really dilutes readership and sometimes the importance of the message that print media can provide."
Hearst Magazines Digital Media Hires Jason Kleinman As VP of Brand Solutions
Hearst Magazines Digital Media has appointed Jason Kleinman vice president of brand solutions. The role is new for the company. Like its competitors, Hearst is continuing to focus on building its branded-content offering in order to offer scale to potential advertisers.
InStyle’s MIMI Team Chats with Peyton List on Facebook Live
The 18-year-old actress chatted with Victoria and Roxane from MIMI and played a beauty edition of Never Have I Ever, where she admitted that she’s never done anything really drastic to her hair.
Town & Country’s Will Kahn Chimes in on Wearing White
Town & Country’s Fashion Market & Accessories Director, Will Kahn talks about the "The Right Way To Wear White This Summer" along with fahion notables from around the industry.
The Evolution of the DIY Bride
Martha Stewart Weddings Special Projects Editor Anthony Luscia says DIY has been a part of the Martha Stewart brand for decades, and he’s been able to witness firsthand how it’s evolved within the bridal market.
Success Magazine Highlights the Gig Economy
The magazine commissioned an online poll from Harris, conducted in May. There are also sidebars from West Coast entrepreneur Gary Vaynerchuk and author Daniel Pink, alongside tons of practical, categorized advice...
This Agency Created an Ad-Free, Niche Cooking Magazine: Sous-Vide Is HZDG's Second Print Publication
While the concept for the magazine came from company Cuisine Solutions, 95 percent of the content created for it was composed by creative agency HZDG's content studio.
Lonely Planet's Cross-Platform Success Travels to Print
Lonely Planet is an excellent example of a brand that has successfully translated its voice across platforms, introducing a new website, guidebooks, trade books, ebooks, mobile apps and social. Still, there was one untapped resources for Lonely Planet—a print magazine. But that changed last year when the brand launched a quarterly print edition in the U.S.
The Daily Beast Launches Men's Style Vertical
Performance-Based Pricing Is Coming to Influencer Marketing
With New Website, Could Cleveland Magazine Re-Invent Itself?
Most-Censored Magazine in USA Brings the News to Prisoners
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

In Fortune: "Silicon Valley and Detroit are in a race to create our driverless future. And for the first time ever, the car may take a backseat."

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