The Association of Magazine Media

Tuesday, July 19, 2016

ANA Issues Long-Awaited Agency-Client Transparency Guidelines
The Association of National Advertisers is calling for marketers to diminish "non-disclosed agency activities" in long-awaited transparency guidelines prepared on its behalf by auditor Ebiquity.
What’s Next for Time Inc? Shared Beats, More Digital Verticals and Some Paid Content
Time Inc has also been experimenting with paid content, and Alan Murray expects the company will increase those forays during his tenure. Fortune, for example, will soon begin putting its long-form content behind a paywall, and Cooking Light has a subscriber-focused dieting offering.
Meredith Corporation Invests in Video Technology
“Having the right technology is a critical part of our strategy, and something we are heavily invested in, from custom-built cameras to our state-of-the-art studios to the expertise we’ve developed within our 30-person video production team to create new, immersive experiences for our audience,” said Melinda Lee, senior vice president and general manager at Meredith Video.
Forbes Media Names Federle President, COO
Forbes Media has promoted COO Mike Federle to president and COO of the company, taking over the role from Forbes CEO Mike Perlis. Mr. Perlis will keep his CEO title, as well as assume the additional role of executive chairman.
Q&A with StyleWatch's Rosaliz Jimenez
Cris Pearlstein writes "This week's Style Voices girl crush is the Photo Director of one of our favorite glossies, StyleWatch—not to mention a major player in the plus-size community. Plus-size fashion is having a real moment right now (can you say #trending?) but Rosaliz has been spreading body positivity for years."
Good Read: "Art of the Deal" Ghostwriter on Trump in The New Yorker
"...With the loads of Trump-focused pieces dumped into cyberspace over the past few days, one stands out. The New Yorker published the first interview with Tony Schwartz, the ghostwriter of Trump’s 1987 bestseller “The Art of the Deal,” since Trump declared his candidacy."
MPA Magazine Media Spotlight: Harvard Business Review
When Old Technologies Create New Industries: "New technology is so much fun that it can be easy to forget that new business models are what drive industries forward, and that old technology can still be valuable as long as it is paired with a smart strategy," writes Juan Pablo Vazquez Sampere.
Rodale’s Runner’s World Magazine Hosts Its Inaugural Runner’s World Classic Race
Last weekend, Runner’s World hosted its inaugural Runner’s World Classic race in North Andover, MA, which included a Celebrity Mile in addition to a kids race, 5K, 10K, and Half Marathon. Boston Marathon survivor Jeff Bauman was a participant of the Celebrity Mile, his first race since the 2013 bombings, and actually pushed Carlos Arredondo (the man who helped save his life) across the finish line!
Adweek Sold to Private Equity Firm, Pledges to Provide Resources
Terms were not disclosed, but the sale includes nine industry blogs in the Adweek Blog Network: AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy.
Man Involved in Maxim Fraud Case Gets One Year in Jail
A man who impersonated his successful father in a bid to buy Maxim magazine was sentenced Monday to only a year in prison because he cooperated with authorities.
Consumer Reports Criticizes Tesla for Autopilot: "Too Much, Too Soon"
Embattled Magazine Editors Choose to Silence a Liberal Voice in China
New Orleans Advertising Legend Peter Mayer Dies at 86: Creative Icon Founded Eponymous Agency in 1967
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
When Old Technologies Create New Industries: "New technology is so much fun that it can be easy to forget that new business models are what drive industries forward, and that old technology can still be valuable as long as it is paired with a smart strategy," writes Juan Pablo Vazquez Sampere.
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