The Association of Magazine Media

Wednesday, July 20, 2016

Dwell Reimagines Itself As a Social Network
“This wasn’t trying to come up with a better widget or a better CMS, which is what most media companies had done,” Michela O'Connor Abrams, president of Dwell tells Folio:. “It was fundamentally changing the structure of the business and making this new technology platform the foundation of the future of the company.”
Players Tribune Teams with Samsung for VR Content
The Players’ Tribune (TPT) will produce athlete-driven, short-form 360-degree videos and photography using Samsung Gear 360, the company’s 360-degree camera used to create VR content.
Editorial Director Ariel Foxman Departs InStyle
Ariel Foxman has resigned as the fashion glossy’s editorial director, after eight years at the helm. He will leave the company on Aug. 4, so that he can help close out the magazine’s September issue. Time Inc. will name an interim editor in chief shortly.
Esquire Hires New Creative Director, Design Director and Editor at Large
Jay Fielden, Esquire’s editor in chief and Town & Country’s editorial director, has named Alex Wiederin as creative director — he will retain his role as executive design director for Town & Country — Anton Ioukhnovets as design director and Maximillian Potter as editor at large.
Rodale’s Organic Life and Prevention Add to Teams
Rodale has made some changes to the leadership teams of Prevention and Organic Life: Susan Ferber and Lauren Paul have new and expanded roles, and Tammy Hobar joins Rodale from Perfect Six Marketing.
Redbook Hosts Interactive Beauty Awards Event
Publisher Sue Katzen explained why the MVP Beauty Awards is her favorite event of the year. “What’s better than getting together with friends and playing with the year’s best beauty products?” She also thanked the advertisers in attendance for “respecting the Redbook reader as an important beauty consumer.”
Women's Health's Jen Ator Outlines Great Healthy Recipes for Olympics Watching Parties
Women's Health fitness director Jen Ator shares with Access Hollywood Live’s Liz Hernandez and guest co-host George Lopez healthy recipes for your upcoming Olympics watching party.
MPA Magazine Media Spotlight: The Best Portrayal of Dance Is in a Static Print Magazine
In FastCompany: Pentagram (Designed MPA's own logo) partner Abbott Miller has helped resurrect a cult dance and visual arts magazine for a modern audience.
Augmented Reality Booming Worldwide, Thanks in Part to Pikachu
There’s no question mobile app Pokémon Go has been a big hit in the immersive media world. But from Q4 2015’s $238 million in investments of virtual and augmented reality (VR and AR) companies to a whopping $1.08 billion dollars going to the technologies in Q1 of this year, it’s clear that the industry had momentum even before the app’s release.
Ouster of Liberal Chinese Magazine Publisher Marks Era's End
China's best-known liberal journal has endured, by its publisher's count, 16 major clashes with authorities since its founding in 1991. It has irritated, and outlasted, two Chinese leaders, he says, but it likely won't survive President Xi Jinping.
Michael Elliott, Newsmagazine Editor and Humanitarian, Dies at 65
Mr. Elliott had been editor of Time International and Newsweek International, and Washington bureau chief and political editor of The Economist.
Ellie Merrill, Publisher Who Helped Guide Washingtonian Magazine, Dies at 82
Eleanor “Ellie” Merrill, who along with her husband, Philip Merrill, the longtime publisher of Washingtonian magazine and the Capital newspaper of Annapolis, became a leader in regional journalism and philanthropy, died July 15 at a hospital in Baltimore. She was 82.
Robb Report Launches Australian Edition
Nearly 50 Reporters Leave in Latest Round of Buyouts at The New York Times
Beyond Native: How the NY Times Plans to Turn T Brand Studio into a Full-Fledged Agency
How Can the Publishing Industry Compete to Attract the Brightest Young Talent?
Why the Industry Should Be Focusing on Ad Quality to Counteract Ad Blocking
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.