The Association of Magazine Media

Friday, July 22, 2016

How The Knot Garnered 1 Million Instagram Followers
Editor Jessica Molinari discusses how to achieve high engagement on social media: While wedding magazines have long held a spot on the newsstand, digitally savvy brands have made their presence known with high social engagement and up-to-the-moment trend coverage. Xo Group's The Knot, a quarterly print magazine and digital powerhouse, is one such brand whose Instagram following has become a force unto itself.
More on the New Meredith Magazine to Hit Newsstands in October
The working title is “Joanna and Chip Gaines Magnolia Lifestyle.” Meredith plans to distribute 400,000 copies of the $7.99 title at newsstands and checkout counters in October and for it to be published quarterly.
Quartz’s Jay Lauf: "Some Resource Constraint Is Good"
As part of a family-owned media company in Atlantic Media, business news brand Quartz doesn’t have tens of millions in venture backing to fall back on. That’s both a blessing and a curse, Quartz publisher and co-president Jay Lauf said on this week’s Digiday Podcast.
Hearst Fujingaho Partners With Google on Third Annual Fashion Hackathon
To explore the potential of fashion and technology as well as contents owned by publishing houses, THE FASHION HACK TOKYO held Japan’s first fashion-themed hackathon in 2014. The following year, Kodansha, Shueisha and Shogakukan joined Hearst Fujingaho to organize the hackathon for a second time. The winning product DareWho? was released in April this year.
How Good Housekeeping’s Jane Francisco Spends Her Downtime
On the job, Francisco oversees all content for the magazine, which reaches more than 25 million readers each month in print and on goodhousekeeping.com and the Good Housekeeping Institute. But off the job, she’s happy to dine al fresco with friends and create signature cocktails.
MPA Magazine Media Spotlight: Diet & Inflammation in DRUM!
In Drum! magazine this month, (See Stringletter Publishing's official press release http://bit.ly/2aAOLsG) Ken Babal offers an article relevant to all active persons -be they percussionists or not, on the health concerns surrounding chronic inflammation; a health problem that "ties together all the chronic diseases affecting the population, especially as we get older."
Some Online Publishers Seeing Huge Uptick in Organic Search Traffic
Online Publishers looking to increase traffic from search engines, specifically Google, should be very happy. SimilarWeb released numbers related to the top 20 media sites that saw an increase in site visits from organic search traffic in June. For some it looks pretty darn good.
The Growing Trend in Audience Metrics
Digital technology is key to reporting audience engagement for print brands: thanks to the continued evolution of digital media and the accompanying advanced audience tracking technologies — print media owners are starting to sell based on the traditional strength of total audience profile while also reporting engagement metrics to better satisfy advertisers’ needs.
A Recap of Personnel Moves in Magazine Media This Week
Forbes promotes COO Mike Federle to president; Editor in chief of InStyle Ariel Foxman steps down; Kayvan Salmanpour is named CCO at Hearst’s iCrossing; and much more at Esquire; Rodale; and IBT.
Some Media Companies Cool on YouTube Distribution
YouTube now seen as crowded and difficult for content discovery, while Facebook and Snapchat and other platforms surge: Even as the media business becomes more fixated on web video, some publishers are questioning whether YouTube is still worth their investment.
Twitter's User Base to Grow by Double Digits This Year
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.
Brexit's Impact on Advertising May Not Be As Disastrous As Thought (For Some U.K. Newspapers)
Ailes Departs Fox News, but Advertisers Won't Leave Soon
Verizon Nears Deal for Yahoo’s Internet Businesses
Gawker Media Is Bankrupt and Up for Sale, but Its Revenue and Traffic Are Better than Last Year, Says Nick Denton
Edward Snowden to Help Develop a Safer Phone for Journalists
Managing Your News Intake in the Age of Endless Phone Notifications
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
In Drum! magazine this month, ( See Stringletter Publishing's official press release http://bit.ly/2aAOLsG ) Ken Babal offers an article relevant to all active persons -be they percussionists or not, on the health concerns surrounding chronic inflammation; a health problem that "ties together all the chronic diseases affecting the population, especially as we get older."
News from MPA