The Association of Magazine Media

Wednesday, July 27, 2016

How Meredith's Magazines Are Shifting to Video
Meredith produces 500 original videos a month, which get 80 million unique views, according to the company. That’s double the number of original videos it produced in 2015, at just over 3,000. “We are set up to crank out a lot of video a month,” said Melinda Lee, svp/gm of video at Meredith.
Condé Nast Partners Wth Wix, Launches Cover Shoot Contest
Condé Nast and Wix are partnering to launch a photography contest to give users of Wix, an online platform for photographers to showcase their work. They will have the chance to shoot the cover photo of Brides or Condé Nast Traveler, or assist on a Vanity Fair cover shoot.
How GQ Grew Homepage Traffic
At GQ, the homepage is a priority, with homepage traffic up by 20 percent in the past six months. “There’s for years been so much conversation about how every page is a homepage,” said Howard Mittman, publisher and chief revenue officer at the men’s glossy. “But in premium environments for luxury advertising, premium positioning still matters. Maybe whereas five years ago, it was the premium space. Now it’s a part of that strategy, but it’s still an important part of that.”
Time Inc. Creates Group General Managers
Time Inc., which last week revealed plans for a "new editorial structure" in which magazine brands are divided into four groups, announced plans Tuesday for group general managers to lead their business operations.
Asian American Ad Association Names AARP "Marketer of the Year"
The Silver award went to DAE for their “Member Stories That Inspire” campaign for AARP.
Q&A with ELLE's Robbie Myers
The editor in chief of a magazine that reaches millions worldwide shares her best career advice: Myers let Business Insider's Madeline Stone and Sarah Jacobs shadow her for a day, from her early morning juice to her many, many meetings.
Q&A with Good Housekeeping’s Jane Francisco
The first thing I do when I wake up is: "It’s probably device-oriented. I usually pick up my phone or something else as a way to wake myself up, because if I can get my brain engaged then I probably won’t go back to sleep. Even something a simple as looking at Pinterest makes me know it’s time to wake up."
How Elizabeth Graves of Martha Stewart Living Spends Her Downtime
Back in January, Elizabeth Graves, the former editor-in-chief of Martha Stewart Weddings, was named EIC of Martha Stewart Living. The Milwaukee native, who attended St. Mary’s College of Maryland, has managed to oversee the magazine’s print, digital and social platforms while getting home in time to read her son James a bedtime story.
StyleWatch’s Lisa Arbetter Named Interim Editor of InStyle
Arbetter took over Stylewatch in March 2015, as the interim editorial director of InStyle she'll oversee the magazine and the website.
Bloomberg Pursuits Names Kate Krader Food Editor
Bloomberg Media announced Kate Krader will join Bloomberg Pursuits as food editor, starting Monday August 8, 2016. Krader will report to Emma Rosenblum, editorial director of Bloomberg Pursuits Bloomberg’s luxury media brand.
Martha Stewart Weddings' Anthony Luscia: What to Give Your Groom on Your Wedding Day
Mr. Luscia, the special projects and men’s fashion editor at Martha Stewart Weddings was asked for ideas on finding something for your groom on your wedding day.
MPA Magazine Media Spotlight: Are We Living in a Golden Age of Stunt Journalism?
In Newsweek: A decade ago, stunts might have been fodder for a reality show, like Fear Factor or maybe Jackass. Today, the Jackasses are just as likely to be professional journalists, dressing up as Marilyn Monroe or strapping on an adult diaper in the name of content. And as ad models shift toward video and live streams, journalists are now eating paper and freezing themselves in cryotherapy chambers on camera. When did journalism become so... physically degrading?
New Magazine Aims to Inspire Young Girls
How Sponsored Content Is Becoming King in a Facebook World
Twitter Is Adding Users, But Its Biggest Problems Still Remain
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
August 02, 2016
Mansueto Ventures
Networking event for junior editors. Registration includes appetizers, beer and wine.
In Newsweek: A decade ago, stunts might have been fodder for a reality show, like Fear Factor or maybe Jackass. Today, the Jackasses are just as likely to be professional journalists, dressing up as Marilyn Monroe or strapping on an adult diaper in the name of content. And as ad models shift toward video and live streams, journalists are now eating paper and freezing themselves in cryotherapy chambers on camera. When did journalism become so... physically degrading?