Tuesday, August 2, 2016
Magazine Ads Are the Least Unpopular
To some, a popular advertisement amounts to an oxymoron. However, not all ads are created equal and disliked to a similar extent. According to data provided for by HubSpot the online pop-up ad is the least liked of them all, followed by all mobile ads. The so-called pre-roll video ad, which can often be seen before YouTube videos, is relatively unpopular too.
More on comScore Study: Publishers Outperform Non-Publishers on Every Measure of Ad Effectiveness
Recent comScore report examines the effectiveness of ads served on publisher sites versus non-publishers: Digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift than ads on non-publisher sites.
GQ Raises Newsstand Price
“In a world full of disposable content, GQ invests in quality editorial and premium experiences in ways no other men’s brand can,” explained GQ publisher and chief revenue officer Howard Mittman, "There’s nothing better than seeing data that reflects what we already know; that the strength of devotion and brand love from GQ’s consumers is at an all time high.”
Meredith's Video Investment, Explained: Q&A with Melinda Lee, SVP Video
Video has become a key component of Meredith's editorial content and business strategy, and will be a huge part of strategy going forward. This move aims to make its magazine content from it's popular brands including Martha Stewart Living, Better Homes and Gardens, Shape and AllRecipes, available in video format.
TEN Enthusiast Network Expands Motor Trend OnDemand
Amazon users can add Motor Trend's subscription video on demand service to their Prime membership and access all OnDemand programming, except for live events, for free for 30 days.
National Beauty Editors Day Gives Consumers a Chance to Meet Their Faves
More than 25 magazine media brands lend support for a great cause: Saks Fifth Avenue and Look Good, Feel Better, a charitable program that helps people with cancer address treatment side effects that impact appearance, will host the fifth annual National Beauty Editors Day at which editors from brands including Allure, Elle, Seventeen and Siempre Mujer provide guests with 15-minute consultations.
Magazines See Audiences Shift to Mobile
MPA—The Association of Magazine Media has released The Magazine Media 360° Brand Audience Report for the first half 2016, showing that magazine media brands continue to innovate for consumption across platforms, engaging readers with content when, where and how they want it. Using data from leading third-party providers, the Brand Audience Report shows that the average audience for magazine brands grew by 6.2 per cent year-over-year.
Magazine Media 360° June 2016 and First Half Data Available!
“Over the last 11 months, we have seen an almost uninterrupted trend in the magazine media audience mix by platform,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “While web access on laptop and desktop is down slightly, video and mobile web audiences are growing by substantial double digits. For every one desktop/laptop unique visitor that was lost, nine new mobile unique users were added. And with new MRI data released in June, print audiences grew 1.5 percent compared to last year.”
Time Inc.’s Breakfast Site Has a Bacon Critic
“We were looking for a meat-obsessed journalist with a unique writing voice and jones for adventure, and Scott (Gold) is exactly that,” said Extra Crispy site director Ryan Grim, in a statement.
Behind W’s Rihanna Remix
W magazine has enlisted i-D founder Terry Jones to art direct its ‘collectible’ September 2016 issue, featuring Rihanna recast as a Cartier-bedecked queen.
More on New York Magazine Makes “The Case Against the Media”
On July 25, New York magazine featured a cover story that immediately sparked interest among those in media, called “The Case Against the Media. By the Media,” written by Jeff Wise and Nick Tabor. Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust.
Esquire Names Two Editorial Staff Additions
Esquire has named Kevin Sintumuang culture and lifestyle director and Jeff Gordinier food and drinks editor. Both start today and report to Esquire editor Jay Fielden.
Businessweek Hires Jeremy Keehn
In a note to staffers, Businessweek editor Ellen Pollock and deputy editor Brad Wieners said they were “excited” and “thrilled” that Keehn was coming aboard.
Gary Holmes (Former Chief Spokesman for Nielsen) on "The Time Roger Ailes Tried to Get Me Fired."
Instant Magazine: Making Good on a Digital Publishing Promise
Netflix Slump Spells Trouble for the Subscription Model
How Atlas Obscura Is Building the “Nice Vice”
Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion in 2017
Major Interest in Buying Gawker - Nick Denton Files for Bankruptcy
Milton Glaser Still Hearts New York
In Forbes: “Instagram is emerging as Facebook’s growth engine, turning Mark Zuckerberg’s purchase into one of the greatest tech deals of all time. But no tears for the photo-sharing app’s cofounder, Kevin Systrom. He’s building an empire–and just made himself a billionaire.”