The Association of Magazine Media

Wednesday, August 3, 2016

Charming Charlie Teams with StyleWatch for Capsule Collection
The collection, which will consist of 60 pieces overall, will retail between $5 and $39. It will be available starting today at Charming Charlie’s nearly 370 stores in the U.S. and Canada, as well as at charmingcharlie.com/stylewatch.
The New Yorker Funnels Its Cartoons to Instagram
It’s early days at @NewYorkerCartoons, a wonderful new Instagram account launched Monday. But so far, out of 8 cartoons published, the one at press time with the largest amount of modern currency—1,998 Likes—is the following illustration by Lee Lorenz, originally published Aug. 23, 1993.
Podcast: Troy Young Talks Hearst Magazines Digital Media's Snapchat Strategy
Troy Young, president of Hearst Magazines Digital Media, talks about why the company is betting on Snapchat and the power Facebook holds in the media business.
Marketer's Playbook: The Future of Customer Experience
"It's really like a living magazine. We have advertisers. We have sponsors. We have content," she says. "Magazines tell stories by writing articles and taking pictures. We tell stories through our merchandise strategies and the events that bring certain subject matter to life." Story's Rachel Shechtman.
Susan Miller Gets Her Own InStyle Column
Fashion’s fave astrologist is bringing her tell-all horoscopes to InStyle with a new column called The Sign. It debuts in the September issue, and is a revival of her monthly horoscope that last ran in the glossy in 2008.
MPA Magazine Media Spotlight: Town & Country Investigates the Future of Harvard's Famous Final Clubs
William Stadiem asks: Can Harvard's Storied Final Clubs Resist the Tides of Change? -​They have counted presidents, senators, and moguls among their ranks. T&C investigates whether Harvard's famed clubs can survive today's campus climate.
Is It Ever Appropriate to Wear Shorts to the Office? 12 Style Experts Weigh in.
Rachael Wang, Fashion Director, Allure; Chrissy Rutherford, Senior Digital Fashion Editor, Harper's BAZAAR; Erin Sumwalt, Fashion Director, StyleWatch; Nikki Ogunnaike, Senior Fashion Editor, ELLE.com; Lindsay R. Peoples, Fashion Market Editor, The Cut/New York Magazine; Jane Keltner de Valle, Fashion News Director, Glamour; Sarah Gerrish, Fashion Market Editor, Redbook; Kyle Anderson, Market and Accessories Director, Marie Claire; Lori Bergamotto, Style Director, Good Housekeeping; Ali Pew, Senior Style Editor, InStyle; Alexis Bennett, Assistant Style and Beauty Editor, SELF.com, all had very specific things to say.
Kevin Roberts Out at Saatchi and Publicis Groupe
When Publicis Groupe suspended Executive Chairman Kevin Roberts last Saturday over gender and diversity remarks he made the day before, the company said that its Supervisory Board would determine whatever further action was required concerning the matter: Roberts will be departing the company effective September 1.
In the Midst of Its Sale to Verizon, Yahoo News Saw Record-Breaking Traffic 44 million video views during RNC and DNC
The 24 million video views from the RNC and the 20 million from the DNC were the two highest weeks ever for Yahoo News Video.
Kevin Roberts and the Conversation No One Is Actually Having About Agency Diversity
LinkedIn Finally Built a Video Feature, But Only for Its Influential Users
Former Vogue Exec Berentson Heads to Code and Theory
More on Former Condé Writer Launches Quarterly Print Publication for Girls
One Reporter Owns the Roger Ailes Story. Here’s Why He Says It’s Not Over.
Instagram’s Snapchat Is Brilliant — and Might Even Be Better
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
William Stadiem asks: Can Harvard's Storied Final Clubs Resist the Tides of Change? -​They have counted presidents, senators, and moguls among their ranks. T&C investigates whether Harvard's famed clubs can survive today's campus climate.