The Association of Magazine Media

Friday, August 5, 2016

President Obama Writes Feminist Essay in Glamour
In the 1,500-word essay, which was published online Thursday and will appear in the September print magazine, the president argued that “when everybody is equal, we are all more free.” He praised the progress of American women over the past century while pledging to work on securing equal pay and reproductive rights. The president also warned against “dated assumptions about gender roles.”
Q&A with Hearst's Julie Clark: Programmatic’s Evolution Is Just Beginning
How do publishers successfully meet advertiser demand? Julie Clark, VP of programmatic sales at Hearst Core Audience, believes it starts with great inventory.
Q&A with Harvard Business Review's Carrie Bourke
Carrie Bourke knows what readers want. As the director of customer analytics and insights for the Harvard Business Review Group at Harvard Business Publishing, Bourke leads a team of analysts focused on making the most of the wealth of consumer data available to them.
ESPN.com Replaces espn.go.com, and a Newish SEO Rule Means It Won’t Lose "Google Juice"
ESPN’s website, which had been hosted at espn.go.com since 1998, is finally now just at espn.com. Read more from ESPN’s EVP for digital and print John Kosner's tweeted announcement.
More Exclusives from InStyle's September Issue
Scandal star Kerry Washington opens up about her second pregnancy for InStyle's September 2016 cover story: She shares her maternity clothes hacks, and reveals she may start pulling back from aspects of stardom and public life like social media.
MPA Magazine Media Spotlight: Climbing Officially Approved for 2020 Olympics in Tokyo
In Climbing, Kevin Corrigan reports "It's official. Climbers will compete for gold in the 2020 Olympic Games in Tokyo. Today the International Olympic Committee (IOC) approved a package of new events including baseball/softball, karate, skateboarding, climbing, and surfing. The decision was based on a desire to appeal to a young audience."
Recap of People Moves in Magazine Media This Week
Esquire has added to its editorial staff; TV Guide magazine has a new West Coast Bureau Chief; Bloomberg Businessweek appoints a new features editor; There is a new executive editor at Rachael Ray Every Day magazine; Time Inc.’s Extra Crispy named its first-ever Bacon Critic; and more.
Shocker! Facebook Changes Its Algorithm to Avoid "Clickbait"
Facebook says it plans to marginalize what it considers to be “clickbait” news stories from publishers in its news feed, in another step to keep its 1.71 billion members regularly coming back to its social network.
P&G Admits Marketing Cuts Hit Growth As It Refocuses on Brand Investment
Speaking on a call with analysts on August 2nd, following the company’s full-year results, CEO David Taylor said ad spend would by up in the “mid-single digital range” as it looks to get more people trying its products and ultimately becoming customers.
The Olympics Is Trying to Ban Animated GIFs
"Eager to Use It": Inside The New York Times' Snapchat Team
There's Bad Obnoxious Copywriting - and Then There's Great Obnoxious Copywriting
U.S. Email Deliverability Drops, Global Rates Stagnant
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
In Climbing, Kevin Corrigan reports "It's official. Climbers will compete for gold in the 2020 Olympic Games in Tokyo. Today the International Olympic Committee (IOC) approved a package of new events including baseball/softball, karate, skateboarding, climbing, and surfing. The decision was based on a desire to appeal to a young audience."
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