The Association of Magazine Media

Friday, August 12, 2016

Facebook dominates magazine brands’ social media engagement, but Instagram is gaining fast
Instagram is currently the fastest growing of the social media platforms for magazine media and, for the first time, surpassed Twitter in total Likes/Followers among magazine brands participating in the Social Media Report.
Hearst Launches Unified Campaign for Fashion Brands’ September Issues
The campaign, entitled “We Are Fashion,” promotes the four brands not as competitors, but as unified products that can provide the most fashion content to its readers.
Why Forbes burned a print story and put its Thiel coverage online
Randall Lane, editor in chief, spoke Thursday by telephone with Talking Biz News about what has happened at Forbes in the past five years and how the print publication works with Forbes online operation.
Armed with analytics, publishers are already changing their Facebook Live strategies
For pre-recorded videos posted to Facebook, publishers will be able to look at demographic data on who watches their videos, and for how long, compared to their videos’ typical viewers, clearing the runway for publishers to offer marketers a more detailed picture of their audiences.
Pinterest Debuts Auction System For Ads
The change will help brands “get more impressions for their campaigns at more efficient rates which ultimately drives higher results,” a Pinterest spokesman said on Thursday.
Sign of the Times: The New York Times is buying an experiential agency
For the second time this year, The New York Times is acquiring a marketing agency. It’s buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality.
What Food Network Magazine’s Maile Carpenter Does on Her Days Off
As a child, Maile Carpenter didn’t stay in one place for long. Born in New York City, Carpenter, the second of three daughters of an Air Force major, moved continually. She spent time in Ohio, Louisiana and Germany, among other places. “I don’t really have a childhood hometown because we moved every few years when I was younger,” she says. Eventually, however, she moved to New York City in 1997.
Essence Promotes 2
Essence has promoted Yolanda Sangweni to digital content director, essence.com, and Charli Penn to senior editor, relationships and lifestyle, essence.com.
How Business Insider plans to expand its subscription-based research unit overseas
Now BI is plotting the expansion of its paid research service, BI Intelligence. This started with its first London-first financial technology, or fintech, vertical, launched in April. Next year that vertical will be exported to its Ignition conferences, with the first U.K. Fintech Ignition.
There is now a conference for emojis
Sleep coverage and nap rooms: What happens to Arianna Huffington's initiatives after she leaves the HuffPost
Turner Networks chases young women with Refinery29
Among Hispanics, big gains in internet usage
Erin Beresini Named Editor of Triathlete
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

“I’m obsessed with architecture. I always have been,” says this Socrates of style. “When I was 9, I went to Monticello and was enthralled. I scraped together my pennies to buy a book of Thomas Jefferson’s architectural drawings. When I got home, I built some of the rooms with Legos. The Legos are gone, but I still have that architecture book.”