The Association of Magazine Media

WEDNESDAY, FEBRUARY 8  |  9:00AM- 7:00PM

8:00AM
Check-In, Sponsor Showcase, Continental Breakfast

9:00AM
Conference Welcome

Stephen M. Lacy, Chairman and CEO, Meredith Corporation | MPA Chair
Linda Thomas Brooks, President and CEO, MPA


The Value of Quality Content: Expert Storytelling
The media industry is filling up with more voices and new ways for people to tell their stories. Credible content creators—whether it be filmmakers or magazine media journalists—need to focus on continuing to get consumers to value and engage with quality content. 

Ron Howard
Interviewed by: David Remnick, Editor, The New Yorker 


Magazines Work: The How and The Why
As owner/operator of highly successful enthusiast magazines, Marvin R. Shanken knows how magazine media brands work to satisfy both loyal readers and premium advertisers. He discusses his distinct style and proven approach. 

Marvin R. Shanken, Founder and Chairman, M. Shanken Communications
Interviewed by: Jim Rutenberg, Media Columnist, The New York Times and Contributor, The New York Times Magazine

Then, leaders of the most popular independent magazine media brands join the
conversation on why magazines perform unlike any other media, with devoted audiences, passionate communities, and engaged consumers. Hear how they keep customers coming back for more.

Andrew Clurman, President and CEO, Active Interest Media
Bonnie Kintzer, President and CEO, Trusted Media Brands, Inc.
Declan Moore, Chief Executive Officer, National Geographic Partners
Marvin R. Shanken, Founder and Chairman, M. Shanken Communications
Pam Wasserstein, CEO, New York Media
Moderated by: Jim Rutenberg, Media Columnist, The New York Times and Contributor, The New York Times Magazine

 

Sex, Lies and Data Mining
Data visualization engages audiences in new ways of thinking, both emotionally and intellectually. Artist and researcher R. Luke DuBois brings analytics to life through surprising and unusual applications. 


Tech at the Center of Strategy
From fashion to finance, hear how the most innovative companies are using technology to create new businesses, transform established brands and operate at scale.

Michael Federle, President and COO, Forbes Media
Moderated by: Joe Brown, Editor in Chief, Popular Science

 


Magazines Work(shops)

Retail & Beyond: Connecting Content to Consumers
Comag Marketing Group

Defining the Undefined: Your Elusive Mobile Audience
GfK MRI

Mobile 3.0: Better Experiences, Greater Revenue
Google

 

12:45PM
Lunch and Sponsor Showcase

2:00PM
Building Addicts: How HBO Hooks Subscribers
HBO Chairman and CEO Richard Plepler sits with Time Inc.'s Chief Content Officer Alan Murray to talk about how the world's most successful pay TV service builds brand addiction among its over 131 million subscribers in more than 60 countries. With quality programming that keeps viewers craving more, HBO earned a record 43 Primetime Emmys in 2015, the most of any network in 43 years.


Ellie Awards 2017 Highlights
 

Editors Take the Stage: Journalistic Standards in the Spotlight
In today’s world where credible journalism is increasingly competing with fake news and self-appointed content providers, the country’s top magazine media journalists prove why editors work better than algorithms and why quality content must remain central to the media universe.

Jess Cagle, Editorial Director, People and Entertainment Weekly
Jane Francisco, Editor in Chief, Good Housekeeping and Editorial Director, Hearst Lifestyle Group
Cindi Leive, Editor in Chief, Glamour
Adam Moss, Editor in Chief, New York
Liz Vaccariello, Editor in Chief, Meredith Parents Network
Moderated by: Gretchen Carlson, News Anchor and Advocate


ASME Best Cover Contest

 

Executive Panel: The Topics of the Day
Industry leaders discuss the current trends, hot issues and predictions for the future. 

Rich Battista, President and CEO, Time Inc.
David Carey, President, Hearst Magazines
Stephen M. Lacy, Chairman and CEO, Meredith Corporation
Maria Rodale, Chairman and CEO, Rodale Inc.
Robert A. Sauerberg Jr., President and CEO, Condé Nast

Moderated by: Linda Thomas Brooks, President and CEO, MPA


4:45PM
MPA Kelly Awards 2017
Honoring Outstanding Magazine Media Advertising

Master of Ceremonies
Michael Clinton, President, Marketing and Publisher Director, Hearst Magazines

Award Presenters
Scott Dickey, CEO, TEN: The Enthusiast Network
Joel Quadracci, Chairman, President and CEO, Quad/Graphics
Wendell Scott, SVP, Multimedia Sales, ESPN

 


The 2017 MPA Lifetime Achievement Award
Join us as we honor Charles H. Townsend, Former Chairman, Condé Nast for his significant and longstanding contributions to the magazine media publishing industry and society.

Presented by:
Cindi Leive, Editor in Chief, Glamour


Cocktail Reception