The Association of Magazine Media

Monday, August 15, 2016

The Media Chart for August 12: Women's Health/Fitness and Men's Lifestyle/Fitness Report Audience
Women's Health took the top of the print/digital audience ranking at 18.4 million among women's health/fitness magazines. Men's Health topped the chart among men's lifestyle/fitness. Read more to find out which brands made the top 10.
Facebook and ad-blockers play game of cat and mouse
“We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages,” Facebook said in an emailed statement. “This isn’t a good experience for people and we plan to address the issue.”
GQ Names Christopher Cox Executive Editor
“Chris is that rare magazine talent: a deeply experienced editor who knows how to marry big ideas and high ambitions with the best and freshest writers in journalism,” said GQ’s editor in chief Jim Nelson.
The Mr. Magazine™ Interview With Eduardo Sánchez Pérez, Editor-In-Chief, ¡Hola! and Hello Magazines
Today, ¡Hola! and Hello magazines are still family owned and ran by the children of Eduardo Sánchez Junco and Mamen Pérez Villota, along with Eduardo’s 95-year-old mother, who still does layouts and works for the magazine.
Time Inc. Honors Julia Child With Facebook Live Marathon
Starting at 11:30 am, Time Inc. will host a four-hour long Facebook Live “Cooking With Julia” marathon, with different brands discussing Child’s influence.
Australia’s David Jones Launches Print Magazine, App
Australian department store chain David Jones has launched a quarterly print magazine and weekly app called Jones – a supplement to the 178 year-old retailer’s bi-annual catalogues.
How video conquered the Web
“Web video, mobile video, is still in its infancy, but I wouldn’t mistake being early for being wrong. In 1980, basic cable was really early, too.”
That friends-and-family Facebook algorithm change doesn’t seem to be hurting traffic to news sites
New data from analytics firm Parse.ly finds that Facebook traffic to its network of publishers has been flat or even slightly up since the June 29 announcement.
Virtual Reality Technical Aspects Seen Lessening As Issue For Agencies
With the immersive nature of VR, brands may have a better opportunity to design engaging and more interactive content. However, best results may come from re-imagining how to frame experiences, rather than adapting current practices to the new format.
Rupert Murdoch announces new leadership for Fox News
"While this has been a time of great transition, there has never been a greater opportunity for Fox News and Fox Business to better serve and expand their audiences," Murdoch said in a statement. "Together with our worldwide team of dedicated professionals, we are the most influential and powerful brand in television."
After redesigning Discover, Snapchat finds viewers grow but engagement drops
Two weeks after Snapchat launched a redesigned Discover section, channel partners noticed a significant uptick in overall viewers even as total views, completion rates and time spent per user declined.
Instagram gives marketers a new tool to muzzle haters
How Sky News distributes video on Facebook, Instagram and Snapchat
Twitter Hopes Live Streaming Deals Will Be Key to Future Growth
These flash tattoos aren't just pretty — they can control your phone too
Clinton Campaign Launches Podcast with Pineapple Street Media
1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns
Talbots Taps Niki Taylor, Ubah Hassan and Mini Andén for Fall Ads
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend

In light of its diminutive stature, the Chevy II/Nova sort of begs to be built simple. It’s a modest car to begin, and adding features merely adds to the cost and weight. But how does one build a simple car that stands out?